xperiential Exercise on COMPARATIVE STRATEGY
Purpose: The purpose of this exercise is to develop a better understanding of how organizational strategies differ in Asia, Europe and the United States.
Procedure: Select one Annual Report from a company headquartered in Asia, Europe, and the United States. In other words, select one Asian, one European, and one American company and find Annual Reports from those companies. Annual Reports can often be downloaded from the company’s website.
Read through the Annual Reports looking for strategic differences that you feel are culturally-based. Differences may be found in the importance of market share, profitability, community responsibility, stakeholders, as well as the importance placed on immediate results. Differences in organizational mission and corporate values may also be found.