MRK 413 Digital Market- Email Marketing Campaign

This MRK 413 Digital Market  assignment is also based on Email Marketing Campaign. It entails impact of the Internet on marketing activities.

MRK 413 Digital Market- Email Marketing Campaign

Email Marketing Campaign Assignment Overview 
The goal of this assignment is to develop an email strategy and utilize email marketing to drive awareness and acquisition for your brand.

  • Pick one of the following brands and develop an email campaign that will drive event registration and attendance to your business.
  • Then you are required to identify the target audience, develop messaging and offer/incentive to drive email engagement and ultimately registration and attendance to the event.


Deliverable: Presentation format i.e. Prezi, PowerPoint, Keynote

  • Email Marketing strategy which outlines your target audience including the number of emails you will send out.
  • Your strategy needs to incorporate a Testing Matrix
    • Identify the CTA and Incentive
    • Target audience and rational as to why you chose this audience
    • What are the target audience characteristic?

MRK 413 Digital Market- Email Marketing Campaign

  • You need to develop an Introductory Email that incorporates all the email fundamental and a follow-up and reminder email for those that have registered for the event. (3 separate emails)
  • Using HubSpot, MailChimp, Constant Contact or Adobe Spark you will develop the email messaging and creative

Applicable Learning Outcomes:

Fistly create and utilize basic social media accounts, apps, tools and platforms. 

Secondly analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary. 

Thirdly propose digital marketing strategies that are consistent with organizational objectives. 

Fourthly understanding of online marketing opportunities, and the impact of the Internet on marketing activities 



Gain experience using the different email marketing tools(MailChimp, Hubspot, Adobe Spark, Constant Contact)

Deepen your knowledge and experience with using email marketing strategies and tactics on how email marketing can help drive business. Lastly utilize your strategic and creative skills to share information.

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