|TOP 10 business risks by Forbes||TOP 10 business risks by EY|
|Weak economies||Pricing pressure|
|Regulatory risks||Cost-cutting and profit pressure|
|Increasing competition||Market risks|
|Damage to reputation volatile world growth outlook||Macroeconomic risks weaker or more|
|Failure to attract top talent||Managing talent and skill shortages|
|Failure to innovate||Expansion of government’s role|
|Business interruption||Regulation and compliance|
|Commodity price risk||Financial austerity or debt crises|
|Cash flow & liquidity risk||Emerging technologies|
|Political risk||Political shocks|
Reference: TOP 10 risks by Aon PCL and EY (www.forbes.com, EY Business Pulse) re. International Business Risks.
Discuss in detail any four (4 No.) of the above international business risks – ensure that risks are not similar e.g. No. 5 for both are similar – and please support them with company / relevant examples.