Analyse Unilever’s Strategy using Ansoff’s Matrix and business model using Porter’s generic strategy
Case Study Analysis: Paul Polman: turnaround and development of strategy at Unilever pp. 750 – 757 Johnson G., Whittington R., Scholes K., Angwin D. and Regner P. 11th Edition Exploring Strategy Text and Cases Pearson Education Questions 1. Using Ansoff’s matrix, analyse Unilever’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis. (40%) 2. Using Porter’s generic strategy, analyse Unilever’s business model. Use the case study and more specifically figure 1. (40%) Marks allocated for the presentation of analysis, selection of appropriate tools, use of case evidence and referencing technique. Use tables and diagrams as much as possible. Tables and diagrams are not included in the word count. Do not use an appendix. Submit your work on Moodle via Turnitin.