Case study: marketing excellence case about zara

 

Read the Marketing Excellence case about Zara at the end of  Chapter 18 of the Kotler (2016) text. Respond to the following questions  in a cohesive 500 – 750 word essay:

  1. How has Zara designed their channel system to respond to consumer demand in the marketplace?
  2. As a supply chain manager for Zara, what changes would you recommend  to improve the efficiency of their logistics processes? (“I wouldn’t  change anything” is not a suitable response)
Reference no: EM132069492

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