Pull together all of what you’ve learned so far in order to think through how a company/organization/politician/person (animal? mascot?) did or did not effectively use social media strategically. This would mean that the company/organization you choose as a “case study” did or did not:
Ground their social media campaign in relevant organizational goals
Target a specific, and relevant audience
Plan their social media campaign to leverage the features of each social media platform (and use only the platforms they should)
Write copy/create content appropriate for their platforms
Show an understanding of what makes content “go viral”
Get an effective return on their investment
Because they understood and were responding to the social/cultural/political situation at the time.
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