Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers?
Describe Amazons evolving business strategy. Why did the company change its strategy?
Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not.
Product Marketing is based upon the five Ps (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage.
Do you think Amazon can continue to be successful? Explain your answer.
You must have at least 6 references.
Read the following:
Amazon.com: An Internet Giant Fine-Tunes its Strategy in Laudon, K. C., & Laudon, J. P. (2007). Information Systems, Organizations, and Strategy. Management Information Systems: Managing the Digital Firm 10th ed. Upper Saddle River, NJ: Prentice Hall. Download the pdf.
The 5 Ps of marketing (2018, August 16). Australian Government Business. Retrieved from: https://www.business.gov.au/marketing/advertising/the-5-ps-of-marketing
Fleerackers, T. (2010). Case: Amazon.com. Retrieved May 23, 2016, from https://flatworldbusiness.wordpress.com/flat-education/intensify/creating-a-flat-business/case-amazon-com/