Given recent events, many activities, including education, is shifting towards digital age. You are invited as a guest blogger to share your expertise on one of the marketing-blogs. Your task is to choose a short video advertisement of a global brand (Apple, IKEA, Nike, etc.) related to Covid-19 pandemic and provide a consultation of the used promotional mix elements in the advert from an international marketing perspective.
Please find the full description as well as a sample blog post and the corresponding feedback. So far I haven’t decided on which ad to focus, yet Apple’s “Creativity Goes On” seems like a plausible choice. You can find the full list of ads in the attached file. Please also check through the sample paper and the corresponding feedback. It is imperative that the focus is on the marketing mix elements that are emphasized by the brand in the ad.
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