- Explain the interpretation model(s) in the visitor attraction sector. Critically evaluate the pros and cons of the model using specific examples from the visitor attraction sector to illustrate how the interpretation model impacts on the attractions’ operational and visitor management. Meanwhile, you are required to develop an interpretation toolkit for visitors’ engagement. For example, your answer could consider the visitor welcome, visitor management, way finding, interpretation, retail, catering and provision for visitors with additional needs. (840 words)
- For a visitor attraction (DO BRITISH MUSEUM) critically evaluate the visitor emotional engagement, design an emotional map, and make recommendations for how the visitor emotional experience could be enhanced. For example, you can consider visitors’ expectations, motivations, preferences, demands and wellbeing as the indicators and use specific examples to illustrate their impacts on visitors’ emotional engagement (830 words)
- Marketing visitor attractions
Analyse a recent marketing campaign at a visitor attraction of your choice (CHOSE ANY in THE UK PLEASE) and put forward suggestions for how it might have been more effective. The campaign must have run in the last 5 years and have a significant digital element. Your analysis must demonstrate knowledge of marketing theory and practice by referring to examples of good practice and consider who the intended audience was. (830 words)
Please reference all your sources and include a separate reference list for each task. (8/10 REFERENCES EACH) Remember to put references in alphabetical order.
- Explain the interpretation model(s) in the visitor attraction sector. Critically evaluate the pros and cons of the model using specific examples from the visitor attraction sector to illustrate how the interpretation model impacts on the attractions’ operational and visitor management. Meanwhile, you are required to develop an interpretation toolkit for visitors’ engagement. For example, your answer could consider the visitor welcome, visitor management, way finding, interpretation, retail, catering and provision for visitors with additional needs. (840 words)
- For a visitor attraction (DO BRITISH MUSEUM) critically evaluate the visitor emotional engagement, design an emotional map, and make recommendations for how the visitor emotional experience could be enhanced. For example, you can consider visitors’ expectations, motivations, preferences, demands and wellbeing as the indicators and use specific examples to illustrate their impacts on visitors’ emotional engagement (830 words)
- Marketing visitor attractions
Analyse a recent marketing campaign at a visitor attraction of your choice (CHOSE ANY in THE UK PLEASE) and put forward suggestions for how it might have been more effective. The campaign must have run in the last 5 years and have a significant digital element. Your analysis must demonstrate knowledge of marketing theory and practice by referring to examples of good practice and consider who the intended audience was. (830 words)
Please reference all your sources and include a separate reference list for each task. (8/10 REFERENCES EACH) Remember to put references in alphabetical order.
