You may take this question paper away at the end of the examination: please keep it in a safe place for future reference.
Macro Environment Analysis using the case study provided: Alibaba: the Yangtze River crocodile Johnson, Gerry, et al. (2017) Fundamentals of Strategy, Pearson Education Limited.
1.Based on the information from the case answer the following questions using relevant frameworks discussed in this module.
- Carry out a PESTEL analysis of Alibaba at the time of the
- Critically evaluate the balance of opportunities and threats.
- Critically discuss resources and/or capabilities that Alibaba needs to acquire or develop in order to respond to the highest threat that you have identified.
- Internal Environment Analysis using the case study provide – Rocket Internet – will the copycat be imitated? Johnson, Gerry, et al. (2017) Fundamentals of Strategy, Pearson Education Limited.
Based on the information from the case, answer the following questions using relevant frameworks discussed in this module.
- Identify Rocket Internet’s resources and capabilities
- What are its threshold, distinctive and dynamic resources and capabilities?
- Carry out a VRIO analysis for Rocket Internet and identify and critically discuss resources and capabilities that provide the company with a sustainable competitive advantage.
- Critically discuss the Business Strategy
options available for companies operating in the chosen industry illustrating them with examples.
- Critically discuss the resource requirements and risks associated with one of the alternative options identified.
- Critically discuss the Corporate Strategy options available for companies operating in the chosen industry illustrating them with examples.
- Critically discuss resource requirements and risks associated with one the alternative options identified.
Richard Whittington, Gerry Johnson Exploring strategy : text and cases, Twelfth edition Pearson Education Limited
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