Explain the customer relationship management (CRM) – operational – features* (i.e. specifics) of that might be helpful to a fictitious hospital in a local metropolitan region that might not have a CRM system – 30% of Student Critique 3 Grade; 3B. Explain how the customer relationship management (CRM) – operational – features* (i.e. specifics) of www.salesforce.com might be further helpful to the hospital in 3A if the hospital integrated the feature functionalities* (i.e. specifics) of 2 other CRM niche – operational or analytical – small vendors (e.g., * – 50% of Student Critique 3 Grade; and 3C. Explain how the improved integrated CRM in 3B might be helpful to the hospital operations in 3B in managing the COVID-19 pandemic for its patient population relationships (i.e. specifics)
