Performance objective In this assessment you are required to establish guidelines for researching and gathering information and work with your staff to gather and evaluate the data. Assessment description You need to review existing policy and procedure documents and develop guidelines for managing the process of gathering resear -

Question:

Performance objective

In this assessment you are required to establish guidelines for researching and gathering information and work with your staff to gather and evaluate the data.

Assessment description

You need to review existing policy and procedure documents and develop guidelines for managing the process of gathering research information. You also need to identify and plan to acquire all resources necessary for supporting the project.

Procedure

From the case study provided you are required to complete the following steps:

Develop guidelines reflecting organisational policy and procedures to be used for conducting research. These guidelines for research must provide information and guidance under the following headings:

Data privacy

Staff involvement

KPIs

Quality of data.

Meet with and commission a staff member (your assessor) to develop detailed work plans for how research will be undertaken, using the guidelines you have established. Make sure you agree on the format of the materials (print/electronic/oral, etc.) and a date for the provision of these materials.

When the staff member returns the plans to you, you will need to review the plans to identify the following and providing a written Work Plan Summary (document) – the steps below should be the main sections of your summary:

Resources: Identify all required resources to support the implementation ofthe plans by:

creating a list of all required resources
attach a sample of acquisition form.
Consultants: Identify preferred consultants by:

describing requirements for external consultants within the project plan
detailing selection criteria for selection of external consultants
Identifying which consultant/s from the preapproved list is/are suitable.

Providers and suppliers: Identify preferred providers and suppliers by:
- describing requirements for goods and services within the project plan

detailing selection criteria for selection of providers and suppliers

Identifying which providers and suppliers from the preapproved list is/are suitable.

Case study

You are the marketing manager for a 15 store chain of home ware stores in Brisbane called Houzit. The stores specialise in bathroom fittings, bedroom fittings, mirrors and decorative items. As part of the strategic plans of the business, the board want to broaden the store offer by including lighting fixtures in the assortment mix. The board identified the need to carry out Market Research

to determine the market feasibility of adding the lighting fixtures category to Houzit’s assortment. The board have requested that this work be undertaken by a specialist market research firm with extensive knowledge of the target market and who can undertake a wide variety of research methods and complete the process in a timely manner.

The CEO has asked you to manage the entire market research process for the board. You are asked to liaise with the general manager of store operations and the group buying manager. Initially you are required to develop the guidelines for conducting the market research which must adhere with Houzit’s policy and procedures. The scope of research to be undertaken encompasses the greater Brisbane area.

The CEO explained that the market research report together with your summary must be ready to be presented to the board in 8 weeks time. You have been allocated a budget for the project of $15,000 to cover external consultants and associated external material costs. You are required to stay within this budget. Houzit’s policy and procedures requires that you submit a Resource Usage application for all resources required in the project both internal and external.

Your marketing team consists of Tony (search engine optimisation and website maintenance), Marie (advertising and public relations) and Joanne an administration officer. You have asked Tony to take responsibility for the operational aspects of the project and estimate that it will take up 50% of his time over the next 11 weeks. Joanne will also be involved for about 20% of her time in attending to administration matters. You estimate that you will need to allocate 30% of your time to manage the overall project.