Your accompanying 1-slide (or 1-page) Infographic needs to be prepared in a PDF or PowerPoint format.
It should address the following aspects (contents) in a creative and visually pleasing manner, using minimal text:
- Your identified market need, including the significance/implications of this issue.
- Your preliminary idea for a potential product/service to meet this need including key features.
- Any other aspects relevant to your pitch the group feels you should include.
- A catchy headline – try to think of one that gets attention, makes the audience curious and gives a clear idea of what the infographic is about.
- Ensure the Infographic is logically structured – the information you include should flow like a good story.
- Use different colours and images sensibly – creativity will be assessed!
