Assessment Brief 2020/21CHTM37 Current Practices in the Visitor Economy: Assessment BriefLearning OutcomesUpon successful completion of this module, students will have demonstratedKnowledge1. an advanced understanding of current debates and practices relevant to the visitoreconomy2. critical evaluation of current research and scholarship in the visitor economySkillsThe ability to:3. analyse, synthesise and diagnose problems and opportunities relevant to … Continue reading “Current Practices in the Visitor Economy | My Assignment Tutor”
Assessment Brief 2020/21CHTM37 Current Practices in the Visitor Economy: Assessment BriefLearning OutcomesUpon successful completion of this module, students will have demonstratedKnowledge1. an advanced understanding of current debates and practices relevant to the visitoreconomy2. critical evaluation of current research and scholarship in the visitor economySkillsThe ability to:3. analyse, synthesise and diagnose problems and opportunities relevant to the visitoreconomy4. reflect critically on the relationship between theory and practice in the visitoreconomyAssessment1) Assessment 001: 3000 words essay on a current practice in the visitor economy(Learning outcomes 1-4) – Innovation Essay2) Assessment 002: A 3000 words report (Learning Outcomes 1-4) – Case StudyReportAssessment 1: Essay on InnovationValue: 50%Canvas and JIRA deadline: Tuesday, 27th April 2021 by 2pmYour task is to write an essay which critically evaluates the extent to whichbusinesses within the visitor economy (specifically within the sectors of tourism,hospitality and/or events) can be said to be pioneers of innovation.• Your essay must be underpinned by the various theoretical understandings ofinnovation and the key innovation challenges faced by businesses within the visitoreconomy (namely tourism, hospitality and/or events).• Your essay must include any examples of innovation in these businesses– here youmight wish to use several examples or undertake an extended case study of onetourism, hospitality or event organisation. You must relate these examples to thetheoretical discussion of innovation.• Your essay must have an introductory paragraph which outlines what the essay isabout and how it will be structured.• Your essay must have a conclusion containing an insightful summary of the keyarguments made in the essay, ensuring that you have a clear statement whichaddresses whether businesses in the visitor economy are indeed pioneers ofinnovation. You should also include any recommendations which might be providedbased on the innovation challenges you outlined before.Notes:(1) Only secondary research available in the public domain should be used for thisassignment. Try to find a range of secondary sources such as journal articles; textbooks, newspaper articles, official internet sites.(2) Your discussions MUST be informed by the relevant literature.(3) Please DO NOT include sub-headings – you should write using paragraphs.(4) The essay must be correctly referenced using the Harvard style of referencing.Please consult the ‘Cite them Right’ resource provided by the university library.(5) The word limit is 3000 words (excluding references). Please include the word counton the cover page of your assignment. Note that you can go 10% over or under thisword count as is customary without penalty.Assessment 2: Case Study ReportValue: 50%Canvas and JIRA deadline: Tuesday, 8th June 2021 by 2pmYour task is to write a report which critically discusses the challenges that exist forthe development of the visitor economy of a selected destination. Consider whatrecommendations can be made to overcome the challenges you have identified.Notes:(1) You will need to select one destination as a case study on which your answer will bebased. A destination can be a city, a town, a region, or an entire country. You canselect a destination in the UK or you can select a destination overseas.(2) Please ensure that there is enough information on the destination you select toenable you to answer the question. All the information should be available only fromsecondary sources.(3) The report should include background information on the selected case studydestination including any images and graphics that might add value to thediscussions.(4) Your report must contain relevant subheadings.(5) The report MUST be informed by the academic literature.(6) You should use a wide range of sources in gathering information for this reportincluding academic texts and journals, any relevant government reports, newspaperarticles, blogs.(7) All sources must be correctly referenced (Harvard style), and you are encouraged toconsult the ‘Cite Them Right’ resource provided by the library for help with thepresentation of references.(8) The word limit is 3000 words (excluding references and appendices). Please includethe word count on the cover page of your report. Note that you can go 10% over orunder this word count as is customary without penalty.It is important to adhere to the prescribed word count limit to avoid any penalties.Your word count excludes table of title page, table of content, any appendices and referencelist/bibliography. The word count must be stated at the bottom of your title page.Please note falsifying the word count is classed as an academic misconduct. WORD COUNT PENALTIESExceeds limit by up to 10%No penalty – tolerance band (see below)Exceeds limit by 10.1-20%-5 percentage pointsExceeds limit by 20.1-30%-10 percentage points Exceeds limit by 30.1-40%-15 percentage pointsExceeds limit by 40.1-50%-20 percentage pointsExceeds limit by more than 50%Mark of zero Reading list (My module resources)Your reading list can be accessed directly through the module’s “My module resources” site,either directly through Canvas or the library “My module resources” link.My module resources linkhttps://moduleresources.sunderland.ac.uk/#/list/14205You can also make use of the library’s dedicated page for key resources for tourism,hospitality and events available here:https://wp.sunderland.ac.uk/uniofsunlib/tourism-key-resources/If you are looking for a journal article or book, either in print or electronically, which is notavailable through the University of Sunderland’s library they will try to obtain it for you fromanother library through the Interlibrary Loans Service:https://library.sunderland.ac.uk/services-and-support/borrow-reserve-renew/interlibraryloans/Please make use of the variety of Journals available to you through the library usingDISCOVER.Generic Assessment Criteria – Postgraduate CategoriesGradeRelevanceKnowledgeAnalysisArgument andStructureCriticalEvaluationPresentationReference toLiteraturePass86 –100%The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skillsappropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes andresponsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categoriescited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.76-85%The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of thequalification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level arefully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstratingparticularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality.70 –75%The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to theLevel of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilitiesappropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categoriescited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.60 –69%Directlyrelevant to therequirementsof theassessmentA substantialknowledge ofrelevantmaterial,showing a cleargrasp ofthemes,questions andissues thereinComprehensive analysis –clear andorderlypresentationWell supported,focussed argumentwhich is clear andlogically structured.Containsdistinctive orindependentthinking; andbegins toformulate anindependentposition inrelation to theoryand/or practice.Well written,with standardspelling andgrammar, in areadable stylewith acceptableformatCritical appraisal ofup-to-date and/orappropriate literature.Recognition ofdifferentperspectives. Verygood use of a widerange ofsophisticated sourcematerial.50 –59%Some attemptto address therequirementsof theassessment:may drift awayfrom this inAdequateknowledge of afair range ofrelevantmaterial, withintermittentevidence of anSignificantanalyticaltreatmentwhich has aclear purposeGenerally coherentand logicallystructured, using anappropriate mode ofargument and/ortheoretical mode(s)May containsome distinctiveor independentthinking; maybegin to formulatean independentposition inCompetentlywritten, withonly minorlapses fromstandardgrammar, withacceptableUses a good varietyof literature whichincludes recent textsand/or appropriateliterature, including asubstantive amountbeyond library texts. less focusedpassagesappreciation ofits significancerelation to theoryand/or practice.formatCompetent use ofsource material.40 –49%Somecorrelation withtherequirementsof theassessmentbut there areinstances ofirrelevanceBasicunderstandingof the subjectbut addressinga limited rangeof materialSomeanalyticaltreatment, butmay be proneto description,or tonarrative,which lacksclearanalyticalpurposeSome attempt toconstruct a coherentargument, but maysuffer loss of focusand consistency, withissues at stake statedonly vaguely, ortheoretical mode(s)couched in simplistictermsSound workwhich expressesa coherentposition only inbroad terms andin uncriticalconformity to oneor more standardviews of the topicA simple basicstyle but withsignificantdeficiencies inexpression orformat that maypose obstaclesfor the readerEvidence of use ofappropriate literaturewhich goes beyondthat referred to by thetutor. Frequently onlyuses a single sourceto support a point.Fail35 –39%Relevance totherequirementsof theassessmentmay be veryintermittent,and may bereduced to itsvaguest andleastchallengingtermsA limitedunderstandingof a narrowrange ofmaterialLargelydescriptive ornarrative, withlittle evidenceof analysisA basic argument isevident, but mainlysupported byassertion and theremay be a lack ofclarity and coherenceSome evidence ofa view starting tobe formed butmainly derivative.Numerousdeficiencies inexpression andpresentation;the writer mayachieve clarity(if at all) only byusing asimplistic orrepetitious styleBarely adequate useof literature. Overreliance onmaterial provided bythe tutor.The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – forcompensation consideration.30 –34%The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The workwill be weak in some of the indicators.15-29%The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level ofthe qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. Thework will be weak in several of the indicators.0-14%The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level aresatisfied. The work will be weak in the majority or all of the indicators.
