SOLUTION: Boundary spanning and social entrepreneurship | My Assignment Tutor

1Session 7: Boundary spanning and social entrepreneurshipICTM Module Delivery Team 1 ICON College of Technology and ManagementSocial Action Project Week 7 Activities PlannerWk7StepsDescriptionExample Activity TypesTool that will support this activity1Introduction(Informinglearners oftheobjective)DefinitionsObjectives: Students will be able to:Understand the importance of networking in social entrepreneurshipUnderstand the importance of involving the community in socialentrepreneurshipUnderstand the possibilities brought by new media in social entrepreneurshipReading an article on networkingin social entrepreneurshipICON VLE: Instructions on the activity are writtenin the Forum2Lecturesand deliverymethodSessionEmerging trends and issues – new media and social entrepreneurshipWorking across organizational boundariesEngagement in networksExploiting networksInstructor-led with Q&A for student engagementPresentation, video on socialintrapreneurshipCreating a new future for bigbusiness: social intrapreneurship |David Spears & Tim Heard – BingvideoKaltura – My Media url to video.Lecture material on ICON VLE3Activity1. Video on social intrapreneurshipIn Breakout Rooms:1. Reading: “A Systems Approach to Social Entrepreneurship” (De Ruysscheret al, 2016)2. Discussion of the systems approach to social entrepreneurship3. Each group selects an organisation (p2539-2543) to apply the systemsapproachGroup reportsAfter: Group summaries are submitted onto the VLE Group reports;Concluding remarks by the lecturerGroup reports of the systemsapproach to socialentrepreneurshipBreakout Rooms in Kaltura4ReflectionandFeedbackGroups summarise the discussion of the systems approach to socialentrepreneurshipFeedback; Students keep arecord of the discussion of thesystems approach to socialentrepreneurshipICON VLE and Kaltura 2 1 223-3At the end of the session student will be able to: Understand the importance of networking in social entrepreneurship Understand the importance of involving the community in socialentrepreneurship Understand the possibilities brought by new media in socialentrepreneurshipICTM Module Delivery Team3-4ICTM Module Delivery Team3 433-5ICTM Module Delivery Team3-6ICTM Module Delivery Team5 64ICTM Module Delivery Team 7Networking in social entrepreneurshipICTM Module Delivery Team 8Imagine you have been invited to a Networking Event and have beendivided in teams. You have been asked to write a Personal Pitch7 85ICTM Module Delivery Team 9Networking in social entrepreneurshipICTM Module Delivery Team 10Networking in social entrepreneurship9106ICTM Module Delivery Team 11Networking in social entrepreneurshipICTM Module Delivery Team 1211127ICTM Module Delivery Team 13ICTM Module Delivery Team 1413148ICTM Module Delivery Team 15Networking in social entrepreneurshipICTM Module Delivery Team 16Networking in social entrepreneurship15169ICTM Module Delivery Team 17ICTM Module Delivery Team 18Networking in social entrepreneurship1718103-19Benefits of Social network“A supportive system of sharing information and services among individualsand groups having a common interest” (Saif, 2015) Provide with their only stable source of accurate information Provide entrepreneurs with reliable information pertaining to competitors,industry events, channel concerns, etc. This information is very vital in the early days of the enterprise andcontinues to be important through the life of the firm Help spread good word of mouth about the entrepreneurial enterprise – thiswill help attract employees, good suppliers, and customers Members of an entrepreneur’s network will recommend the entrepreneur toother members of their networks – entrepreneurs can leverage theseintroductions to strike deals and to make sales During times of crisis, contacts can be relied upon to lend a helping hand –sometimes, this would involve directly doing things for the entrepreneur oropening other doors for the entrepreneurICTM Module Delivery Team3-20Benefits of Social network1. Connections “It’s not what you know, but who you know” Running a successful business will require you to find people who can helpwith myriad aspects, from legal to compliance to payroll Having pre-established connections with these people will give you a leg upwhen you need them Networking can also open the door to establishing friendships withsuccessful, influential people you otherwise may never have rubbedshoulders with2. Opportunities Gathered with a group of other new and seasoned business ownersmultiplies the business opportunities available The ones you end up taking should align well with your vision for yourcareer; otherwise, you will get “opportunity fatigue” from partially chasingevery opportunity and never getting anywhereICTM Module Delivery Team1920113-21Benefits of Social network3. Referrals Referrals generated through network are normally high-quality (and free!) Person who refers you may give a recommendation for you Gathered with a group of other new and seasoned business ownersmultiplies the business opportunities available The ones you end up taking should align well with your vision for yourcareer; otherwise, you will get “opportunity fatigue” from partially chasingevery opportunity and never getting anywhere4. Positive influence The quality of your background will determine how successful you can be It is important to develop a robust network of people who encourage youensuring that you have the roots necessary to grow as a business owner5 Advice A network offers a group of likeminded business owners who can give youadvice on anything related to your business or personal lifeICTM Module Delivery Team3-22Benefits of Social network6. Increased confidence It gives them a catalyst for growth by forcing them to consistently meet newpeople The more you push yourself outside your comfort zone, the morecomfortable you will be inside of it Ability to grow your business is highly dependent on your ability to makeconnections with people7 Raising your profile Regularly attending business and social events will help people begin torecognise your face and get them familiar with your story The quality of your background will determine how successful you can be It is important to develop a robust network of people who encourage youensuring that you have the roots necessary to grow as a business owner8 Friendship Since the people you network with are likeminded, friendships will naturallyform.ICTM Module Delivery Team2122123-23 Social media plays important role by bringing innovation in their businessand products Gives new thoughts and ideas to discover new horizons of their productthrough new technologies and other experiments according to theircustomers demand Feedback of the costumers and consumers increases services andproducts can be improved Social media offers both companies and customers a discussion forum forinstant response Commonly used social networking sites – Facebook, Instagram, LinkedIn◦ Each site plays a special impact in their strategy◦ Through Facebook, publicity of the product is very cheap and easy tohandle for the companies◦ Twitter used to monitor what people say about the company’sproducts/services BLOGS are the source to write complete information about the product andservices, people have equal chance to speak about the pros and cons ofthe productICTM Module Delivery Team3-24ICTM Module Delivery Team2324133-25ICTM Module Delivery Team3-26ICTM Module Delivery Team2526143-27ICTM Module Delivery TeamSource: Smith (2019) The Importance of Social Media in Business3-28 Social media plays important role by bringing innovation in their businessand products Gives new thoughts and ideas to discover new horizons of their productthrough new technologies and other experiments according to theircustomers demand Feedback of the costumers and consumers increases services andproducts can be improved Social media offers both companies and customers a discussion forum forinstant response Commonly used social networking sites – Facebook, Instagram, LinkedIn◦ Each site plays a special impact in their strategy◦ Through Facebook, publicity of the product is very cheap and easy tohandle for the companies◦ Twitter used to monitor what people say about the company’sproducts/services BLOGS are the source to write complete information about the product andservices, people have equal chance to speak about the pros and cons ofthe productICTM Module Delivery Team2728153-29How Can Social Media Help A Business GrowGeo-tagging a specific location Geo-tagging is especially useful when reaching out to a local audience By adding a location to your post, people running searches in that locationare more likely to come across your content and engage with itInfluencers People who have already recognised the importance of social media inbusiness communication to develop their own communities Influencers are potentially much cheaper than running a full-on adcampaign and still ensure the same incredible reach and dissemination ofinformation Picking an influencer who has an audience that has the greatest potentialto connect with your brand – gives you access an “in” to a well-formedcommunity that trusts the influencer because the influence Influencers both big and small, can play a vital role in the beginnings of anew business and the continued survival of an old oneICTM Module Delivery Team3-30How Can Social Media Help A Business GrowNiche Communities Joy of sense of community comes from communicating with like-mindedpeople or from possessing or consuming things that allow them toparticipate in a community that informs their identity These deeper connections are made possible through nichecommunities and again highlight the importance of social media in businesscommunication◦ For example, Facebook groups allow brands to create mininetworks specific to their brand◦ This allows people to connect directly with others who engage with andare loyal to the brand, whether it is discussing personal experiences ortroubleshooting any issues that might arise These kinds of groups are also the perfect place for a brand to performmarket research, find better testers, and even launch productsICTM Module Delivery Team2930163-31Reaching Customers Through Social MediaChoose the platform(s) most-preferred by your target audience Brand needs to have flexibility in how it is marketed to meet customerpreferences Many brands may typically have any combination of Facebook, Instagram,and Twitter accounts – it is necessary to explore more alternativeplatforms such as Snapchat or TikTok While the targeted demographic might have similar characteristics, everyindividual likes to consume content and engage with brands in differentways◦ Post images with discounts or event information; post quotes or sayingsthat align with your brand’s mission; post videos providing insight to yourbusiness’s inner working◦ Customers want to know whether or not your brand aligns with theirneeds and desiresICTM Module Delivery Team3-32Reaching Customers Through Social MediaVary and adjust the medium Vary and adjust the medium of the content and the content itself to increaselikelihood of many more customers and potential leads engaging with thecontent When possible, keep the posts native to the platform, instead of forcing theconsumer to view the post on another social media network The brand must also appreciate the distinct features of each platform andoptimise the content accordingly◦ Create a linktree – allows to create a personalised and easily-customisable page,that houses all the important links intended to be shared with the audience◦ Linktree can used on social platforms like Instagram, TikTok, Twitch, Facebook,YouTube, Twitter or LinkedIn, or can be used to aid discovery of brand Each platform values certain kinds of content over others (e.g. text, images,videos)◦ Some platforms value short-form videos while others value text posts often pairedwith images◦ Adjust content accordingly, but optimising content means maximising the impact ithas on the given platformICTM Module Delivery Team3132173-33Importance Of Social Media In Business Communication (TheImpact) Posting discounts for followers of the account – useful for getting moreengagement on your post Posting things as small as letting customers know store hours or parkinginformation – vital to businesses with physical locations Establishing and maintaining a presence – increases brand awareness andcustomer loyalty Connecting brands to their consumers and potential leads Exchanging of information – extends beyond what one would typically thinkof as social media networks (such as Facebook, Instagram, and Twitter)and can potentially include blogs, forums, video sharing platforms, virtualworlds, etc.See diagram overleaf for few ideas to help you connect with customersICTM Module Delivery Team3-34ICTM Module Delivery TeamSource: Herrera (2020). The Importance Of Social Media In Business Communication3334183-35Reaching Customers Through Social MediaWhy You Should Stop Using Linktree & How to Create Your Own inSquarespaceWhy You Shouldn’t Use Linktree & How to Create Your Own inSquarespace — Big Cat Creative | Squarespace Templates Linktree | The Only Link You’ll Ever Need Best Linktree Examples to Help Convert Your Social Media Followers(gosite.com) Once you’ve set up your Linktree and added all your links, simply copy yourunique Linktree URL and paste it into the ‘Website’ field of your Instagramor Twitter bio, or share it in Facebook posts and YouTube Videos. Then, allyou need to do is update your Linktree links – you never have to change thelink in your bio again!ICTM Module Delivery TeamHerrera, J. (2020). The Importance Of Social Media In Business Communication.[Online]. Available at: Importance of Social Media in Business Communication in2021 (cleversequence.com) (Accessed: 3/4/21).Saif, E.(2015). Power of Networking for Entrepreneurs. [Online]. Available at:Power of Networking for Entrepreneurs (slideshare.net) (Accessed: 3/4/21).Smith, K. (2019) Social Media and Social Entrepreneurship. [Online]. Available at: TheImportance of Social Media in Business for Entrepreneurial Success(lyfemarketing.com) (Accessed: 3/4/21).ICTM Module Delivery Team 36353619ICTM Module Delivery Team 3737