SOLUTION: You may choose to do either a for-profit or non-profit business. The actual assignment will consist of three parts: A memo describing your proposal; A written plan based on the paradigm of

You may choose to do either a for-profit or non-profit business. The actual assignment will consist of three parts: A memo describing your proposal; A written plan based on the paradigm of a business proposal below and A PowerPoint presentation. The memo should be a one or two page document. It should sell your proposal to a potential investor or an executive. Include the memo as part of the written plan. The Written Plan: The plan will probably be around 6 to 10 pages long, single spaced, but it should be as long as it needs to be. Include the memo after the table of content. The entire proposal will probably be around 15-20 pages long total including a cover page, table of contents, memo, report, and appendix—although there is no minimum or maximum page length; use as many or as few pages as you think is necessary to accomplish your task. Most “A” business plans are at least 15 pages long total. The Memo: Pretend that you are sending a memo about your proposed business to a business professional who might be interested in investing. The PowerPoint: Prepare a 15 or 20 minute presentation (12-20 slides) to potential investors. Like the memo, the PowerPoint introduces your business to people who can make it happen, so it should “sell” your proposal. Important ! Your PowerPoint should be a reduced version of your report and, importantly, should be crafted with care following the guidelines of visual rhetoric we discuss in class. Remember our scenario is that you are trying to impress a bunch of “money people”—-so the PowerPoint should be as professional as any other aspect of business. Memo’s come in all shapes and sizes, but generally speaking they should have the following format. Header Centered (you can make something up) TO: (recepient) For the business plan you can use a made up loan officer. FROM: (your name) DATE: (date sent) SUBJECT or RE: (the purpose of the memo.) For the business plan it will be the name of your business. (Provide an overview or summary of the memo subject—100 words approx). For the business plan, this will be a short explanation of the business you are designing. Bolded Heading (Provide whatever pertinent information you think applicable–100 to 200 words) This could be, for instance, location and personnel needs. Your heading should explain what we are to read. Bolded Heading (Ditto above) You will probably have three or four headings. Decided what is most important for your audience (a loan officer or investor) to know and do brief summaries of this information. Note that you can use bullet points, but these should be limited. Your whole memo should NOT be a list of bullet points, no matter how easy they are to use. Note that bullet points are actually sentence fragments that, like a resume, often begin with an active verb and then use as few words as possible. Bolded Heading etc. Explain as much as you think necessary, but try not to go over two pages at the most. Include a closing (but remember that this is not a letter, so no formal sign-offs, simply an explanatin) Include a “cc” (which stands for “Carbon Copy” which is an old method for copying printed material) for anyone else who will receive this material. Make up anyone you like. Include an “Enclosures:” (which is anything accompanying the memo so that your audience knows what they should receive in the packet). This would be your “Business Plan for [company name].”