From the Professor: This should be a now 4 page SINGLE-spaced paper report on ONE of two general topics: 1) A report on a retailer. Such as Amazon or Sephora. This could include merchandise, purchasing, pricing, locations (if applicable), promotion, etc. See chapter titles in book for ideas of what to focus on in research, but what is the merchandising, location, promotion, pricing strategies, etc.,etc. OR 2) A major trend in retailing. This could include brick-and-mortar vs online showrooming/cannibalization, reconfiguring/augmenting of lifestyle centers like Partridge Creek (Google it), consumers searching for prices on smartphones while shopping in stores, COVID retail shopping trends, etc., etc., as examples. Choose ONE of these two topics and simply write a 4 single spaced page paper between now and END of Thursday, April 29th. I will set up an Assignment Drop Box soon. Pretend as if your MANAGER asks for a BRIEF report, that is the type of writing you are likely doing as professionals. Ford called them White Papers when I was there. I’m not too concerned about citing, just a few that might bleed over into another page beyond requirements, APA style or whatever is fine, just as long as it is consistent.
NOTE: if you still want to do this as a group of 2. it needs to be at least 7 single spaced pages, however, you guys know that group work has other work involved as well as relying on others, so I am fine with either now. It is still worth 100 points regardless.
Lastly, you need to put together a roughly 10-12 slide Powerpoint, Prezi or Google Doc on your paper, this is DUE by END of Monday, April 26th into a separate Assignment Drop Box forthcoming, this will be worth 50 points. You will also be required to participate in a final DB over those last two DBs that is also 50 possible points.
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