An Enterprise and Innovation Institution (EII) has up to £300,000 available to promote the growth of local businesses and employment in its local area. You are required to identify a new start-up business and seek funding from the EII for one of the following: The business is an Air BnB in the London Area And write a report to the potential Investor:

An Enterprise and Innovation Institution (EII) has up to £300,000 available to promote the growth of local businesses and employment in its local area.

You are required to identify a new start-up business and seek funding from the EII for one of the following:
The business is an Air BnB in the London Area

And write a report to the potential Investor:
(Indicative word length, 3000 words)

You are required to specifically and succinctly identify the following:

State your business’s Unique Selling Point,
Undertake an environmental analysis stating clearly the industry sector, any Industry characteristics? (Maturity, regulations), Industry in numbers? (growth rate, margins)
Undertake a Competitive Analysis including a SWOT,
Key success factors in industry (20 marks)

Prepare a 3-year financial forecast
Construct a pro-forma Income statement, balance sheet and cash flow statement over a period of three years. (You may wish to provide additional information such as a quarterly forecast, for example, if you expect seasonal fluctuations in sales.)

Clearly state and discuss what type of performance ratios would be important to your business. Show your business ratios versus other comparable (if any) organisation are performing. (40 marks)

State clearly the amount of finance you need to borrow for the business
Show clearly appropriate sources of funding (potential for multiple sources).
(10 marks)

Presenting the business plan- The PITCH
Prepare a poster outlining your start-up idea to a potential investor/lender and persuade them to see you again to find out more. This will require you to know exactly what is unique about your product or service and what the investor/lender is interested in. (20 marks)

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