The current Covid19 pandemic has ignited profound consumption changes among consumers.
For example, it has accelerated three long-term trends: “the ever-increasing focus on health; a
rise in conscious consumption and growing love for local” (Accenture, 2020, p.13). Analyse the
three long-term trends by using real life examples.
Your analysis must satisfy the following two requirements:
1) Each of the three trends must be analysed by using one of the lecture topics listed below,
and each topic can only be used once.
Perception, learning and memory
Reference group, family and household consumption
Culture and consumption
Ethnicity, religion and consumption
Innovation and consumer outcome
2) All real life examples must be from a country of your choice.
Accenture (2020), How COVID-19 will permanently change consumer behaviour: Fast-changing
consumer behaviors influence the future of the CPG industry, How COVID-19 Will Change
Consumer Behavior | Accenture, access on 14/01/2021.