Principles of Marketing Week 9 Discussion 1 Today, competition for products and services is fierce. Consumers have hundreds of shopping options, thanks to the Internet. If you don’t like what your local mall has to offer, go online and order from anywhere in the world. With so much competition, businesses must pour their money into creating loy

Principles of Marketing

Week 9 Discussion 1

Today, competition for products and services is fierce. Consumers have hundreds of shopping options, thanks to the Internet. If you don’t like what your local mall has to offer, go online and order from anywhere in the world. With so much competition, businesses must pour their money into creating loyal customers. This concept is called Customer Relationship Management (CRM).

  • Walmart
  • Dunkin Donuts
  • Starbucks
  • Walgreens
  • Pick one of these businesses and assess its customer relationship (CRM) strategy. How does this business measure quality? How does the business measure customer satisfaction? What do you think the business can do in order to improve its CRM strategy?
  • Using the same business, how is it going about creating customer loyalty? Examine what strategies the company is currently using to entice customer loyalty. How effective do you think its current strategy is at creating and maintaining its customer’s loyalty? If you could change one item about its loyalty program what would it be?

Discussion 2

When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With that in mind, select one of the following restaurants:

  • Wendy’s
  • Sonic
  • Little Caesars
  • Review their current SWOT Analysis, then conduct your own SWOT Analysis. Create at least two new strengths, two new weaknesses, two new opportunities, and two new threats, and then discuss why you labeled each as you did.
  • Based upon your new SWOT Analysis create and suggest two new strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course. How did you arrive at these recommendations?

Critical Thinking Discussion

Week 9 Discussion 1

  • Using what you’ve read about ethics in the webtext, examine the world around you. Search online for your local news website and locate a story where you believe an ethical dilemma is going on. Please keep this story local and not national news.

Please respond to the following:

  • Briefly explain the story, the ethical dilemma you identified, and how you think it can be resolved. Include a link to your story in your initial post.
  • Be sure to respond to at least one of your classmates’ posts.

Discussion #2 Critical Thinking Discussion

Throughout this term, we’ve strived to expand your personal thought processes.

Please respond to the following:

  • Using the weekly readings from Chapter 10, “Case Study,” as your guide, how do you intend on altering your approach to problem-solving in the future?
  • If you could select one aspect that you encountered over this term, what would you tell a future PHI210 student is the most important aspect of this course?
  • Why did you select that aspect of the course

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