Business reputation management
Students are required to analyse the CSR&S activities of a particular business or corporation using publicly available documents from the business e.g. annual reports, CSR Reports, web sites, advertising campaigns etc. Your analysis will include consideration of the business’ CSR&S strategies with respect to:
i. Business reputation management
ii. Risk management
iii. Employee recruitment, motivation and retention
iv. Investor relations and access to capital
v. Learning and innovation
vi. Competitiveness and market positioning
vii. Operational efficiency
viii. Licence to operate.
The student will presents their findings in a written report that could be presented to the business.