Part B Summative Assessment: individual Venture Development Proposal ;submitted Turnittn as Word Document) 000% of module marks
Format: Lean Start-Up Business Development Plan (one C-level perspective) with full Harvard references. Font: Arial font size 11 or 12 point, (this font). In the business world organisations will have a compulsory ‘house style’ and font. Word Limit: 3000 words i.e. the Appendices and References do not count towards the 3000 word limit. Prerequisites for Part B: The individual report must reference the tutor’s prior approval, presentation of Part A and the feedback received. Any reports not meeting these criteria will not be read, not given feedback, and will receive a mark of zero.
Task: As this is individual work students take one C level perspective from: CMO, COO, CTO, CHRO, CFO (Note: there is no CEO role). . Chief Marketing Officer (CMO) — value proposition, advertising, customer engagement, sales, etc. Chief Operating Officer (COO) — doing the business, making product, delivering service, shipping, orders, suppliers, partners, etc. Chief Technology/Information Officer (CTO/CIO) — Core technical solution (if there is one) also key IT systems and data processing, etc. Chief Human Resources Officer (CHRO) — deciding the organisational structure, the balance between employed and contract staff, specifying, hiring and developing people to be employed in the business, etc. Chief Finance Officer (CFO) – costing, pricing, cash management, need for finance, raising finance, etc.
There is no CEO role (strategic decision making is shared). Groups will hold Board meetings on Zoom or similar and collectively agree strategic decisions. Each perspective must be different from other members of the group. Students can collaborate but not collude beyond Part A. If there are elements of a student’s submitted plan that are plagiarised those parts will receive zero marks regardless of the original author and will likely result in an investigation of suspected misconduct.
Lean Start-Up Business Plan Components. Structure Note: Common Group components are highlighted in blue.
Cover page. A photo or diagram of the product/service that conveys its creativity.
