Shop for a product made by a foreign firm. Possible venues to find your foreign-made product would be ethnic grocery stores or chains, such
The post Global Marketing first appeared on COMPLIANT PAPERS.
Shop for a product made by a foreign firm. Possible venues to find your foreign-made product would be ethnic grocery stores or chains, such as Cost Plus World MarketÂ® or Pier OneÂ®, that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.
-Take notes on this product.
-Take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!
As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
-write your response to the following questions after you have attached your product picture to the Discussion.
How would you change this product? Would you change the brand name, the specific audience or customer, and/or price? Explain your response.