Reflect upon the process of sellers satisfying the differing purchasing demands of consumers (B2C) and businesses(B2B) as discussed in your reading thus far; explore the range of marketing and sales strategies that are utilised by companies targeting buyers from these two distinct customer groups. Explain how the marketing and sales strategies you have learned about can be applied to influence consumer and organisational buyer behaviour; illustrate your response with real-world examples of how sellers persuade purchasers from these different customer groups to buy their products and/or services. Your assignment response is to be delivered as a written report featuring a series of appropriately headed sections and presented in a formal third-person style. Underpin your script with cited extracts following UoEO Harvard Referencing conventions. (attached) please use the subject e-book as a reference plus 3 more sources. subject e-book : Selling and Sales Management Edition: 11th Author(s): Jobber, D., Lancaster, G. & Le Meunier FitzHugh, K. Date of Publication: 2019 Publisher: Pearson Place of Publication: Harlow please do not use any actual books references, you can only use online eBooks, and include the link of each reference as well. finally, please do not make the assignment sounds very professional as English is not my first language.
