Strategic Management in a Global Context Case Study Analysis: AirAsia and the Tune Group: diversifying across industries Questions 1.Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis. 2.Using Porter’s generic strategy, analyze AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis.

Strategic Management in a Global Context

Case Study Analysis: AirAsia and the Tune Group: diversifying across industries

Questions

1.Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.

2.Using Porter’s generic strategy, analyze AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis.