The purpose of this assignment is to identify online objectives, goals, key performance indicators, and targets and utilize metrics to suggest improvements to a business’s online performance.
You have been hired to oversee the Lopes Active Apparel Co. website. Your job includes identifying objectives for the store and ensuring they are met. Part of your responsibilities also include improving the overall performance of the website.
In a 500-word proposal, identify two business objectives for Lopes Active Apparel Co. and at least two key performance indicators (KPIs) that would be used to measure performance. Use the data found in the “Google Analytics Demo Account” and the “Google Analytics Guide” course materials to identify the following data to support your KPIs. You will pretend the data you see in the Google Analytics demo account is from Lopes Active.
- Traffic to the website (compare the current 30 days to the previous 30-day period)
- Number of new users
- Bounce rate
- Average session duration
- Mobile performance
Based on the analytics data and KPIs, explain whether the objectives are being met. Provide recommendations to improve performance.