Progress report 2: Internal analysis, SWOT analysis and matrix INDV Having selected an organisation suited to sell your potential new product idea, conduct an internal analysis of the organisation, as well as a SWOT analysis and matrix.  Develop a minimum of 6 strategic routes using the SWOT matrix.  At least 1 strategic route in each quadrant.

Progress report 2: Internal analysis, SWOT analysis and matrix INDV

Having selected an organisation suited to sell your potential new product idea, conduct an internal analysis of the organisation, as well as a SWOT analysis and matrix. 

· Develop a minimum of 6 strategic routes using the SWOT matrix. 

· At least 1 strategic route in each quadrant. 

· No more than 3 strategic routes per quadrant. 

Refer to the Marketing Proposal template and the Rubric for guidance. This assessment does not need to be in a Report format (so no executive summary, table of contents etc), but its contents will make up part of your final Marketing Proposal due at the end of the paper.