3BM290: Introduction to Business Research LO1. Demonstrate an ability to collect and critically evaluate data and information LO3. Design a research project plan and articulate it effectively through written and oral channels Using the Case Study “Marriott and Starwood: Creating the world’s largest hotel chain” answer the following questions 1. Evaluate the benefits of the proposed merger using the data and information provided in the case study. 2. Propose a follow-up

3BM290: Introduction to Business Research

LO1. Demonstrate an ability to collect and critically evaluate data and information

LO3. Design a research project plan and articulate it effectively through written and oral channels

Using the Case Study “Marriott and Starwood: Creating the world’s largest hotel chain” answer the following questions

1. Evaluate the benefits of the proposed merger using the data and information provided in the case study.

2. Propose a follow-up project to this report. Design a research project plan for this follow-up project.

Applying your understanding of the theories covered in the lectures, seminars, and your own research you are required to deliver a presentation that details an area of research, in your own subject specialism. Your presentation should contain:

Additional Information

  • A justification of the research topic with reference to what is known in the topic area
  • A research question and objectives that are justified with reference to what is known
  • Your chosen research design and methodology, with justification for your decisions at each stage
  • A plan for data analysis
  • A project plan and overview of what needs to be achieved. This may include a Work Breakdown Structure or a GANTT chart;

The criteria for assessment used in this module are shown in the table below.  You will be expected to produce a presentation that covers all of the above points.  In addition, the tutors will be looking for you to show:

  • Effective interpretation of data and other relevant information
  • Application of relevant theory and the effective application of theory to practice
  • Good presentation and communication

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