Assignment Task
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With reference to the information in the case study, Eli Lilly’s Project Resilience:
Anticipating the Future of the Pharmaceutical Industry (2007) answer the following
questions.
Question 1
Undertake a strategic audit and critically evaluate Eli Lilly’s current position in the US
marketplace, concentrating on its external operating environment and its internal core
competencies. You will need to utilise relevant management models from the course
materials and provide supporting evidence from a range of external sources to support
your academic argument.
(40 marks)
(LOs 1 & 5)
Ensure you utilise fully as a minimum Porters 5 Forces, PESTLE, Porters Value Chain and core
competences in response to question 1 using good quality sources of information that are fully
referenced with the Harvard system.
Question 2
Critically evaluate Eli Lilly and its vision, values and ethics and its capability to
successfully innovate. What is the current position in respect of their corporate social
responsibility initiatives and are there any further actions that might be necessary for Eli
Lilly to fulfill its corporate sustainability initiatives? Justify your position taken and
provide supporting evidence from a range of external sources, including those of the
company to support your academic argument.
(30 marks)
(LOs 2, 3, 4 & 7)
Ensure you first outline (Harvard referencing) academic best practice in terms of vision, value,
ethics, innovation, corporate social responsibility before you then compare how the organisation
is actually performing against this academic best practice theory in response to question 2 using
good quality sources of information that are fully referenced with the Harvard system.
Question 3
Critically evaluate the strategic options for growth of Eli Lilly making use of the
marketing models highlighted in the course materials. Justify your position
taken.
(30 marks)
The post Undertake a strategic audit and critically evaluate Eli Lilly’s current position in the US marketplace, concentrating on its external operating environment and its internal core competencies. You will need to utilise relevant management models from the course materials and provide supporting evidence from a range of external sources to support your academic argument. first appeared on essaypanel.com.
