Select a multinational company that owns or controls the production of goods or services in at least one country other than its home country to prepare and write a professional report that includes comprehensive answers for the following five questions: Question 1 Read the Mission statement (mission, vision, values and goals). Evaluate this mission statement in the light of the material contained in chapter 2. Does the mission clearly state the company basic strategic goals? Do the values listed here provide a good guideline for managerial action at the company? Do those values recognize stakeholder claims?

Course NameStrategic Management
Course Code
Section No. 
Semester 

Group project

The course project aimed at providing students with a better understating of strategy formulation and business environment analysis.  After completing your project, you should be able to identify and apply the main techniques used to analyze competition in an industry environment.

  1. The project consists of 5 questions
  2. You are required as a group to answer the 5 questions.
  3. The Team size must be between 4 to 6 students as maximum.
  4. The completed project must be uploaded to the blackboard on the deadline specified.
  5. You need to cite all references that you used in your project both in the text (ONLY surname & year) as well as at the end of the project (full citation), MUST not be less than 10 references.
  6. The total mark for the project is 15. (10 for the written report and 5 marks for the presentation).
  7. The font size for the text must be 12 and 14 for titles and sub-titles using Times New Roman.
  8. Presentations will be assessed individually, hence each group member/student is responsible to prepare and present certain slides- no more than 5 minutes- that exhibit your contribution to the group project.

 

 

Questions

Select a multinational company that owns or controls the production of goods or services in at least one country other than its home country to prepare and write a professional report that includes comprehensive answers for the following five questions:

Question 1

  1. Read the Mission statement (mission, vision, values and goals). Evaluate this mission statement in the light of the material contained in chapter 2. Does the mission clearly state the company basic strategic goals? Do the values listed here provide a good guideline for managerial action at the company? Do those values recognize stakeholder claims?
  2. Read the section on corporate responsibility. How does the company attempt to balance the goals of providing stockholders with an adequate rate of return on their investment, while at the same time developing products that benefit customers and that can be acquired by people in need at an affordable price? Do you think that the company does a good job of balancing these goals?
  3. Identify and explain the applicable dimensions (Economic and Environmental/Social) of sustainability in the company.

 

Question 2. Provide examples, facts and events, and reactive or proactive actions as evidence on what actions were taken by a firm to improve and maintain its sustained competitive advantage through the following building blocks:

  1. Superior efficiency
  2. Superior quality
  3. Superior innovation
  4. Superior customer responsiveness

Question 3:

  1. 1. Use Porter’s Five Forces Model to analyze the nature of competition in the selected firm’s industry. Provide evidences and examples to show how the theory is bridged with practice.
  2. Explain which of Porter’s generic strategies are utilized? How they are utilized? What tactics are used for implementing them?

Question 4: Review the various business activities of the selected firm. Using this information, answer the following questions:

  1. 1. To what extent is the selected firm vertically integrated.
  2. Does vertical integration help the selected firm establish a competitive advantage, or does it put the company at a competitive disadvantage?
  3. How diversified is the selected firm? Does the selected firm pursue a related or an unrelated diversification strategy? Provide detailed discussion.

Note: (If the above question information does not apply to the selected company, you must answer Q4 by choosing another company).

Question 5:

  1. 1. Explain the global strategies pursued by the company to compete in the global business environment. Explain the challenges faced by the company.

2.   Explain the mode of entries pursued by the company for entering foreign markets (facts and related practices (such as countries and foreign markets in which the firm operates and the nature and quality of products … etc.)

Below are the rubrics that will be used for assessing your performance in the written report and oral presentations

                                                            Oral Presentation

Performance Area1:  Does Not  Meet Expectations2:  Needs Improvement3:  Meets Expectations4: Exceeds ExpectationsScore
LO 1. Demonstrate effective written communication skillsWeak content, haphazard organization, unattractive formatAcceptable content, but poor organization and formatAcceptable content with reasonable organization and formatQuality content, well organized and attractively formatted

   1    2    3    4

LO 2. Demonstrate effective oral communications skillsDisorganized, poor deliveryLow level of organization and deliveryAcceptable level of organization and deliveryExcellent organization and delivery

   1    2    3    4

LO 4. Work effectively in teamsNo coordination between team membersPoor coordination between team membersGood coordination between team membersExcellent coordination between team members

   1    2    3    4

LO 6. Foster global perspective in both appreciation and applicationUnaware of global issuesAware of global issues, but not applied to topicAware of global issues, applied partially to topicAware of global issues, applied fully to topic

   1    2    3    4


Cross-course integration
Fails to identify issues related to functional courses* taught in BBAIdentifies issues from multiple functions but not the relations among themIdentifies inter-relationships among business functionsUses perspectives from diverse functions to choose optimal strategies

   1    2    3    4

 

Written Report

Performance Area1: Does Not Meet Expectations2:  Needs Improvement3: Meets Expectations4:  Exceeds ExpectationsScore
OrganizationOmits clear statement of purpose; and addresses topics without clear logical sequence.Contains statement of purpose but may rely on implicit thesis or organization.Presents clear statement of purpose/thesis in appropriate location. The majority of the material is presented in clear and/or logical order appropriate to the task for the exception of one or two areas. Acceptable level of readability.Presents clear statement of purpose/thesis in appropriate location. All the material is presented in clear and/or logical order appropriate to the task. High level of readability.

1    2    3     4

StructureEmploys repetitive or simplistic sentence structures; contains wordy or unclear sentences; and includes fragments or run-ons.

Present short paragraphs with undeveloped material, or contain unrelated material; and omits necessary transitions.

Attempts to maintain varied and correct sentence structures; and may include small number of sentence-level errors. May include some fragments or run-ons. Generally provides clear transitions between paragraphs. However, may stray to other topics within paragraphs.Demonstrates variation in sentence structure; majority of the ideas are expressed clearly and concisely. There are one or two fragments or run-ons. Provides a logical sequence for document content; the transitions are clear and most of the paragraphs are neither overly long or too brief.Demonstrates sophistication and variation in sentence structure; expresses ideas clearly and concisely; and contains no unnecessary fragments or run-on sentences. Develops a single topic in each paragraph; provides a logical sequence for the entire document content.

1    2    3     4

MechanicsWritten work has serious and persistent errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.Written work has several major errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.Written work is relatively free of errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.Written work has no major errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.

1    2    3     4

Document Presentation and SupportThere is no proper formatting. Fails to include required supporting materials or documentation; and may include irrelevant addenda.There is some proper formatting but it is missing in many places. Some claims are supported with properly cited material. There are a few supporting documentation.Mostly includes proper formatting. Generally supports claims with properly cited material. However, there could be a few omissions of supporting documentation or material.Includes proper formatting of margins, spacing, indentation, etc; and typeface and use of emphasis are appropriate to task. Includes thorough documentation or citation as necessary; supports all claims within either text or appendix; and properly labels/identifies outside material.

1    2    3     4

 

 

 

 

APA

 

 

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The post Select a multinational company that owns or controls the production of goods or services in at least one country other than its home country to prepare and write a professional report that includes comprehensive answers for the following five questions: Question 1 Read the Mission statement (mission, vision, values and goals). Evaluate this mission statement in the light of the material contained in chapter 2. Does the mission clearly state the company basic strategic goals? Do the values listed here provide a good guideline for managerial action at the company? Do those values recognize stakeholder claims? appeared first on Apax Researchers.

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