Progress of Your Business and the Strategies

You have worked for several weeks on the Tourism simulation game. You have made business decisions in relation to your business strategy.
You are in groups of no more than 5.
The presentation duration is 20 minutes.
All group members must contribute equally.

 

Provide a briefing on the progress of your business and the strategies you have followed.

 

Demonstrate knowledge and understanding of:
An analysis of your target market segments, their needs, wants, demands and travel motivations 
Explain how your packages have been designed to meet target market requirements 
An analysis of your business-stakeholders’ role in the development of the tourism destination including a stakeholder map 

The description of your business strategies in relation to your competitors, including:
Distribution 
Pricing 
Service provision 
Advertising and promotion 
A SWOT analysis of your business 
Use effective PowerPoint support

Use good style and clarity of expression