Suppose you are one of seasoned marketing managers in ABC Company, which is one of the fast growing enterprises, engaged in promotion to take charge of local market development for its new product. The head of marketing department, to whom you will directly report after taking your new position, has told you that there are only two sales persons available now from current marketing staff for you to build your own marketing team, which is insufficient for promoting your product in huge market of London city. Your advice regarding the recruitment for desirable talents to work with you is valuable for the HR Manager of ABC Company to develop the recruitment plan and conduct the relevant activities. You will probably be confronted with kinds of problems and conflicts in groups and with other teams, or even with other departments such as the department of production in the process of building your marketing team and effectively leading them to attain the goals of the team. Additionally, as a leader of team, you should pay attention to the development of group members as well as the group as a whole. So, you are required to prepare a detailed report for building and leading effective marketing team in ABC Company to successfully promote the product in London’s local market. You must produce an individual written report for both TASKS and your work must be presented in formal report style. Task 1(LO1 & 2): LO 1 Be able to use recruitment, selection and retention procedures You need to prepare documentation to select and recruit a new member of staff, describing the job responsibilities, identifying characteristics of talents that you need to build your marketing team and presenting, if necessary, other advice regarding the recruitment about the person desired to the HR manager, so the right person can be enrolled into your team. You are also required to assess the impact of legal, regulatory and ethical considerations to the recruitment and selection process. Make sure you answer meets the following assessment criteria: a) Prepare documentation to select and recruit a new member of staff (AC 1.1). b) Assess the impact of legal, regulatory and ethical considerations to the recruitment and selection process (AC 1.2). c) Take a part in selection process (AC 1.3). in This task you should take part of the selection process, this task should be recorded and documented, students should provide a video recording as evidence to meet the assessment criteria. d) Evaluate own contribution to the selection process (AC 1.4) M1: To achieve the M1: you will identify two different ways to improve on the above recruitment and selection process using recent innovations in technology. LO 2 Understand the styles and impact of leadership Prepare competent and confident report to explain the skills and attributes needed for leadership, the difference between leadership and management. They also need to evaluate leadership styles for different situations and establish ways to motivate staff to achieve objectives Evaluate their impact: a) Explain the skills and attributes needed for leadership (AC 2.1). b) Explain the difference between leadership and management (AC 2.2). c) Compare leadership styles for different situations (AC 2.3).
