Select an event for evaluation. The event must be either cultural, sporting, or business. It must be a special event, not a regular performance, market or sporting fixture. The event must be held after week 7 and before week 11 of this session ie. between 21st April and 14th May. It should be a local event held within the region of the student’s current residence. A mega-event cannot be selected for this assessment task. If unsure about your selection contac your tutor before submitting the assignment. Using report format and style to describe: • The event – program, location, duration. • The purpose, goals and objectives of the event. • The marketing of the event. • Methods to be used to evaluate the event in order to complete assignment three. Learning outcomes 2. Identify and discuss the various planning processes of the events industry and explore specific implications to event management 3. Identify and analyse the economic, environmental, sociocultural and political impacts associated with events and discuss the management of associated issues.
