BUSN4100 Business Research Methods and Academic Community

You will need to produce a research project proposal in which you address the following:

Clearly explain the background to the problem or opportunity, and justify the reasons for, and the value of, the research to your employer and the wider academic community.

Outline the research project’s aims and objectives.

State the limitations and scope of the proposed research.

Critically review key literature and recent academic publications around the subject area discussing key definitions, current theoretical frameworks, and research carried out in similar areas.

Develop a conceptual and theoretical framework for the research from the literature review explaining how and why it supports and informs your approach the research process.

Explain and justify your research approach and strategy.
Clearly outline the administration of the data collection process.

Population and Sampling: Define the research population, sampling strategy and clarify access to respondent issues.

Data Analysis: Describe and justify how you propose to analyse and report the results and findings of your research with a discussion about reliability and validity and the management of error.

Discuss access to respondent issues, permissions from organisation to conduct research, confidentiality, rights of withdrawal, consent, management of data security etc.