Task:
Marketing plan template provided below you will be required to:
1. Select the preferred market. This will be based on the case study from assessment one. As a working group you will choose the market that they feel provides the best level of opportunity for their product category in particular fashion, active wear/sportswear.
1. Select the preferred market. This will be based on the case study from assessment one. As a working group you will choose the market that they feel provides the best level of opportunity for their product category in particular fashion, active wear/sportswear.
2. Before you commence writing your marketing plan in step 3, you will need to undertake secondary research and use statistical analysis of both Australian and international market data to identify trends and developments.
Things to consider includes:
• The market and why that particular market was chosen
• One primary and two secondary objectives
• At least three benefits of targeting that market
• Any cultural impacts and applications for reaching this specific target market.
• Any implications targeting this market would have domestically, consider include brand reputation, communication barriers/meanings and relevance
• Measures of central tendency to determine correlations between data sets
• Any statistical relevance of trend patterns and impact on the success of that market
• A competitor analysis and review from their data sets that clarifies the size of the market for your chosen product
• A comparative analysis for your chosen market
Please note: The research from the above information collected will assist you in completing the below marketing plan.
3. Use the following template to produce your marketing plan:
a) Executive Summary (write this part last after completing the report approx. 250-350words)
b) Table of Contents (should be based on this template with additions as sub-header where applicable)
c) Introduction (in which you must describe the product you have selected)
d) The market it currently operates in, which includes:
(1) an introduction to the market
(2) a brief company profile (can be a company and brand of choice within category)
Things to consider includes:
• The market and why that particular market was chosen
• One primary and two secondary objectives
• At least three benefits of targeting that market
• Any cultural impacts and applications for reaching this specific target market.
• Any implications targeting this market would have domestically, consider include brand reputation, communication barriers/meanings and relevance
• Measures of central tendency to determine correlations between data sets
• Any statistical relevance of trend patterns and impact on the success of that market
• A competitor analysis and review from their data sets that clarifies the size of the market for your chosen product
• A comparative analysis for your chosen market
Please note: The research from the above information collected will assist you in completing the below marketing plan.
3. Use the following template to produce your marketing plan:
a) Executive Summary (write this part last after completing the report approx. 250-350words)
b) Table of Contents (should be based on this template with additions as sub-header where applicable)
c) Introduction (in which you must describe the product you have selected)
d) The market it currently operates in, which includes:
(1) an introduction to the market
(2) a brief company profile (can be a company and brand of choice within category)
e) International (foreign) Market(s) opportunity and market description and cultural impacts Include details for the market(s) being covered:
(1) Target market & segment(s)
(2) Objectives (1-primary & 1-secondary)
(3) Identify applicable codes regulations and legal requirements
(4) Identify details of the 4Ps (as applicable to your product)
(5) buying patterns (Identify market and trends – countries purchase volume)
(6) opportunity – for import/export
(7) PEST(LE) analysis
(8) SWOT Analysis (competitor analysis)
f) Data Interpretation
(1) Measures of central tendency to determine correlations between data sets
(2) Qualitative analysis of international market information
(1) Target market & segment(s)
(2) Objectives (1-primary & 1-secondary)
(3) Identify applicable codes regulations and legal requirements
(4) Identify details of the 4Ps (as applicable to your product)
(5) buying patterns (Identify market and trends – countries purchase volume)
(6) opportunity – for import/export
(7) PEST(LE) analysis
(8) SWOT Analysis (competitor analysis)
f) Data Interpretation
(1) Measures of central tendency to determine correlations between data sets
(2) Qualitative analysis of international market information
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