N100 Business and Management : Target Market Segmentation

1. Executive Summary

2. Goal Setting what are the goals jhr the plan (SMART)

3. Situational Analysis- Assess the current situation of the organisation (Please apply Sriir and PESTLE analysis)

4. Target Market Market segmentation & Positioning the Market – Who is the target

5. Market cc- and how do you segment the market?(Please apply STP ). Marketing objectives – What are the marketing objectives? These must be SMART. 

6. Budgeting – What is the budget plan for the plan?

7. Marketing strategies/Tactics – What are the marketing strategies use 7Ps to develop the strategies.

8. Evaluation & Control Give and explain specific tools that can be used to monitor the progress of the plan. 

Produce a justified integrated multimedia plan based on quantitative and qualitative criteria. Use a structure approach for your plan. 

The goals and objectives: Develop SMART OBJECTIVES that can be measured through your evaluation metrics – 28. thitatv.e4 – Determine your strategy: What is the plan and how do you intend to achieve the objectives? – Determine your budget. – Develop relevant tactics: What are the specific actions you would take to achieve your goals? Consider online (social media and others) and offline options. – Justify your tactics: Why have you chosen the channels and what is their proposed impact on your organisation? Reference list Conclusion and Recommendation. These can include conversion rate, traffic on your web, the reach (how many people have you been able to reach?), engagement: replies and shares. Evaluation and control: Consider sp effectiveness of the plan. ecific metrics you will check to determine the Recommendations and implementation strategy.