You will act as a consultant hired by an organization that is similar to Gap, Inc. (large retail chain) or Netflix (online e-commerce business). The CEO of your selected organization explains that they would like to know if information technology can help the company to increase its competitiveness in their industry, as well as how their competitors leverage big data analytics, cloud computing, and artificial intelligence for strategic advantage and to drive business value.
Utilizing the above scenario, you will prepare a two part PowerPoint presentation about 8 to 14 slides in length (excluding title slide and references slide).
In addition to the slide content, you should also include text in the speaker notes section of each slide that would serve as the script you would use to deliver this presentation to a group of people. Your speaker notes should include your rationale and assumptions that pertain to each slide. You also need to have a minimum of 3–4 citations and references for each part of your presentation (6–8 total). Note: You may elect to include additional slides as part of an appendix if you have information you might reasonably assume that a CEO or upper management might want. It is not required that you do so.
- You will need to select an organization to research and use as your own case study. The organization must be a real organization that is publicly traded. Review the following options to make your selection:
- Large retail chain (e.g., Gap Inc.)
- Online e-commerce business (e.g., Netflix)
- As a part of Porter’s Five Forces analysis, you will also need to research other companies in the industry of the organization you select to get some insights on how they use IT/IS as part of their business strategy.
Part 1: The Role of Information Systems in the Organization’s Strategy
Part 1 of your presentation, with accompanying script and references. Be sure you are fully addressing the following in 4–7 slides (excluding references and title slides):
- Describe the background and industry for your selected organization. (1 slide)
- Analyze the role of IS and IT in your selected organization’s strategy. As part of your analysis: (1–2 slides)
- Identify what systems and technologies are already in place for this organization (being sure to mention any uses of big data analytics, cloud computing, and artificial intelligence).
- Use the Five Forces analysis framework to analyze the competitive environment for your selected organization (i.e., the large retail chain or the online e-commerce business). (1–2 slides)
- Based on your analysis, assess the strengths and weaknesses of your selected organization’s IT strategy. (1–2 slides)
Part 2: How IT Can Optimize the Organization’s Competitive Advantage
- Explain, in general terms, how IS and IT can be used to increase an organization’s competitive advantage within its industry. (1–2 slides)
- Based on your evaluation in Part 1, propose how your selected organization might optimize its competitive advantage using IS/IT. Specifically:
- What existing strengths could the organization capitalize on to increase its competitive advantage? (1 slide)
- How might the organization address its weaknesses or opportunities for growth and create competitive advantage through the use of IT/IS, specifically big data analytics, cloud computing, and artificial intelligence? (1–2 slides)
- To further support your response, provide one or more examples of other organizations within the industry that saw an increase in their competitive advantage through use of one or more of those systems/technologies. (1–2 slides)
Recommended References:
Porter , M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 1, 78
DalleMule , L., & Davenport, T. H. (2017, May 1). What’s your data strategy? The key is to balance offense and defense. Harvard Business Review, 3, 112–121.
Hardy , Q. (2018, February 8). How cloud computing is changing management. Harvard Business Review Digital Articles, 2–7. http://hbr.org
Information Technology – The 21st Century Business Value Driver – DOAJ
The Business Value of IT (cioreview.com)
APA
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