Task:
Research Topic – Perceptions and attitudes of millennials toward cruise holidays.
Regarding the different facets related to the study as part of the marketing curriculum, the review of literature is very extensive to ensure proper understanding for all the different aspects. When compared to the different proliferation of studies on the general features of tourism, there is a limited number of studies in the cruise sector though the activity has increased over the past ten years that is related to the growth in the cruise market.
The formal studies presently have focused on three important aspects of ship tourism sector, firstly, some studies have focused on the supply side and operations of hotels. Second, some other researchers have referred to the cruise ships and its influence on the development of destination. Lastly, some studies have focused on the demand side which will also be the object of the given paper. However, to understand the purpose of the paper better the field of study will be divided into different aspects such as decision making and post decision making.
For the present research, the following academic literature will be taken into consideration:
Regarding the different facets related to the study as part of the marketing curriculum, the review of literature is very extensive to ensure proper understanding for all the different aspects. When compared to the different proliferation of studies on the general features of tourism, there is a limited number of studies in the cruise sector though the activity has increased over the past ten years that is related to the growth in the cruise market.
The formal studies presently have focused on three important aspects of ship tourism sector, firstly, some studies have focused on the supply side and operations of hotels. Second, some other researchers have referred to the cruise ships and its influence on the development of destination. Lastly, some studies have focused on the demand side which will also be the object of the given paper. However, to understand the purpose of the paper better the field of study will be divided into different aspects such as decision making and post decision making.
For the present research, the following academic literature will be taken into consideration:
2.Please indicate if you expect to engage in primary research and describe your source of data. You MUST ensure that you understand and comply with the NBS policy on Ethics in research (See handbook and Blackboard site (eLP) for further details).
Have you considered individual consent?
Have you organised permission from the company?
NBS does not allow any dissertation that requires working with children
Have you organised permission from the company?
NBS does not allow any dissertation that requires working with children
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