Task
The key reasons why an entrepreneurial venture succeeds in its objectives can be wide-ranging, and we hear of new successes frequently. Identify an entrepreneurial venture, that meets the following conditions.
- Launched within the last 10 years.
- Any industry, or location.
- Either commercial for profit, or not for profit (such as a charity and its beneficiaries as the customers).
- It may have been harvested during the 10 years but was successful until acquisition.
Undertake research and select three Key Success Factors (KSF) on why the entrepreneurial undertaking succeeded. Provide a report that analyses the contribution of those three KSF to that success.
Important Notes
The format will be an applied business report and will require extensive research, analysis, and preparation, consistent with the overall weighting of 30% of the total course marks.
There is a word limit of 1,500 words. You are required to stay within +/- 10% of this word count. It is included in the response section of the rubric marking guide below as a penalty indicator. In-text citations and references lists are not included in the word count. The Executive Summary is also not included in the word count.
The marking guide provides details on the number of credible sources required. Private, confidential, and proprietary materials are not used, such as those available from your workplace or industry contacts.
Key Focus
In completing this assessment, you will be assessed on your ability to analyse those three factors. You will not be assessed on whether the three factors you select are the best, or their relative merits to other factors not included in your report. You may consider their relative merits to each other as part of your analysis. The three factors should each be sufficiently covered for the purpose of your analysis. Include ONLY three factors.
Response (refer to the rubric marking guide below)
Carefully consider the scope of your report and detail your precise response in scope. Stay focused and only respond to the scope you have detailed in your introduction.
Analysis (refer to the rubric marking guide below)
The major emphasis in this assessment is on the rigorous analysis of the researched material through the application. The analysis component (see the rubric marking guide) is weighted at 30/100 of the total marks for This assessment.
Research & Referencing (refer to the rubric marking guide below)
This will require detailed research of the issue in terms of the specified task and then the applied learning of the core subject and extensive research of related material. A careful selection of credible sources (see marking guide for numbers required) will be key to your success. It will not be possible to provide an insightful analysis without a careful matching of sources and your selected key findings.
Organisation & structure (refer to the rubric marking guide below)
A business report is required. Use the following structure for your report.
Executive Summary (key findings only)
Introduction (background and scope only, indicative 5% of count)
Body headings – use report body section headings at your discretion to suit your key findings/analysis
Conclusion
List of References
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