Task:
What’s next for marketing research? Please read the brief recent article from Tiffany Ou, published in Fast Company, How E-commerce and Mobile Marketplaces are Driving the Digital Economy, posted under Course Materials, in Reading for Discussion Board Forums II. From the marketing trends or directions suggested in the article, select two trends or directions of particular interest to you. Do you agree with the article’s author? In your own words, discuss why in your view these two trends or directions are significant for the future of marketing research. To help explain, include two examples – different from the references made in the article — as evidence. Your examples may come from our team analyses from class, or from other pertinent sources. Create your initial post in 300 to 400+ words.
How Ecommerce and Mobile Marketplaces Are Driving the Digital Economy
As we enter 2021, marketing practitioners hope for the ability to forecast the year ahead and find some much-needed stability. In 2020, much of the industry has been on the defensive, fighting not to grow their business but simply to hang on. That said, a few sectors developed new footholds that provide glimpses into how 2021 will shape up. Ranging from new ecommerce trends to fresh takes in mobile app marketplaces and the apps themselves, marketers have the opportunity to prepare for new realities and find areas for growth.
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