Assessment Brief 1Strategy, Enterprise and InnovationLSBM306Assessment Brief: LSBM306 – 2021-22 Page 1Index1. Module Details 22. Assessment Structure 23. Assessment 1 Details 23.1 Task 23.2 Submission requirements 34. Learning Outcomes for the assessment 4Appendix 1: Submission Checklist 5Appendix 2: Declaration of Authorship 6Appendix 3: Use of external editorial or proof-reading services 7Appendix 4 8Extensions and Mitigating Circumstances 8Word Limits 8Assessment Brief: LSBM306 – 2021-22 Page 21. Module Details Module Name:Strategy, Enterprise and InnovationModule Code:LSBM306Level6Credit Value30Module Leader:Knowledge MpofuAcademic Year2021-22 2. Assessment Structure Item of AssessmentReportWeightingThis assessment is worth 40% of the module gradeWord Limit2,000 wordsSubmission DeadlineFriday/12 November 2021/3pmAcceptable Formats forSubmissionMicrosoft WordFeedback andProvisional Grade1Feedback and provisional grades will normally be due 20working days after the submission deadlineResubmission DateFriday/6 May 2022/3pm 3. Assessment 1 Details3.1 TaskThis item of assessment is designed to allow you to demonstrate your ability to undertake a detailedanalysis of a firm’s strategic capabilities and external environment. Your evaluation of the firm’s internaland external environment should demonstrate understanding of the nature of entrepreneurialrecognition, including the need for innovation and creativity that helps the organisation to exploit marketopportunities.TaskSelect an organisation from any industry or sector, and write a report in response to the tasks below:1. Provide a brief introduction for your report. (150 words)2. Critically analyse the internal resources and capabilities that give the organisation a competitiveadvantage. (600 words)1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in gradesrather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Eachassessment that you undertake will be assessed using the common grading system. Information about the gradingsystem can be found in your Student Handbook, Section 10.The Grade Criteria can be found in Appendix C of your Student Handbook.Assessment Brief: LSBM306 – 2021-22 Page 33. Identify the key drivers of change in the external environment and evaluate their impact on theentrepreneurial activities of the organisation. In your response, use an appropriate frameworkand any relevant tools such as mind map to analyse the external environment (i.e. you maypresent your work in the format of a self-designed diagram, a mind-map or a ‘mini-poster’ whichyou include in your report) (500 words)4. Using Porter’s Five Forces framework and/or any other relevant tools, evaluate the impact ofthe main competitive forces that are influencing entrepreneurial activities and profitability withinthe industry. (600 words)5. Write a clear conclusion that succinctly highlights the key aspects covered in your report inanswers to the tasks above. (150 words)Weighting• Introduction (150 words) 5%• Analysis of internal environment (600 words) 30%• Analysis of external environment (500 words) 20%• Analysis of competitive forces within the industry (600 words) 30%• Conclusion (150 words) 5%• References and use of Harvard referencing style 5%• Structure and presentation 5%Additional guidance:In your report, you are expected to:• Follow the structure outlined above but you may change the wording of the headingsand add sub-sections to your report• In your response to Task 3, you may use diagram/mind-mapping tools available inMS Office or another application, e.g. Padlet. You will then need to take ascreenshot of your work and insert into your report. Further information will beprovided in class and on Canvas.• Conduct independent research and use a range of academic sources• Use Harvard referencing throughout for your citations and the reference list.• This assignment should be submitted as a Microsoft Word file.3.2 Submission requirementsYou must submit your assignment by using the Turnitin gateway in the module’s Canvas site.Please Note: When you submit you will be asked to confirm you have referred to the SubmissionChecklist (see Appendix 1) and the act of submitting your work electronically will be taken as anacceptance of the Declaration of Authorship (see Appendix 2).Assessment Brief: LSBM306 – 2021-22 Page 44. Learning Outcomes for the assessmentThis item of assessment covers the following learning outcomes. For the full list of learning outcomesfor the module, please refer to the Module Study Guide.• Develop a general understanding of the nature of entrepreneurial opportunityrecognition and need for innovation and creativity.• Identify and critically evaluate strategic options.• Critically analyse and evaluate the different approaches to shaping entrepreneurialvision and identifying opportunity.• Analyse and evaluate internal resources and the external environment.• Communicating ideas in a business report.Assessment Brief: LSBM306 – 2021-22 Page 5Appendix 1: Submission Checklist1. Have you checked Canvas messages/announcements for any additional/final details of theassessment?2. Are you submitting in the correct submission area e.g. if it is a resubmission of yoursecond assignment it should be ‘AS2R’?3. Make sure you are submitting the correct final version of your work.4. Have you kept to the word limit? Remember, anything greater than 10% above the wordcount will not be marked.5. Have you addressed the assessment requirements as outlined in the Assessment Brief?6. Have you spell checked and proofread your work?7. Is your work formatted correctly and consistently?8. Are you submitting a document in the correct format?9. Is your work written in an appropriate academic style?10. Have you checked your citations and Reference List/Bibliography?11. Have you submitted your work to get a similarity report to check you have paraphrased whererequired?12. Have you read the Declaration of Authorship (Appendix 2)?Assessment Brief: LSBM306 – 2021-22 Page 6Appendix 2: Declaration of AuthorshipBy submitting this work electronically to Bloomsbury Institute and the University of Northampton, I confirm that Ihave read and understood the Declaration and Definitions below:Declaration of Authorship:1. I hold a copy of this assignment which can be produced if the original is lost/damaged.2. This assignment is my original work and no part of it has been copied from any other student’s work orfrom any other source except where due acknowledgement has been made.3. No part of this assignment has been written for me by any other person except where such collaborationhas been authorised and as detailed in the Assessment Brief.4. I have not previously submitted this work for any other course/module.5. Where applicable, I have included a declaration confirming external editorial or proof-reading services(see Appendix 3).DefinitionsI understand that:1. Plagiarism is the presentation of the work, idea or creation of another person as though it is one’s own.It is a form of cheating and is a serious academic offence which may lead to expulsion. Plagiarisedmaterial can be drawn from, and presented in, written, graphic and visual form, including electronicdata, and oral presentations. Plagiarism occurs when the origin of the material used is not appropriatelycited.2. Collusion is working with someone else on an assessment task which is intended to be wholly yourown work.3. Contract cheating/Commissioning is where you contract out an academic assessment to writers andpurchase back the finished work and submit it as your own.4. Duplication/Replication is submitting the same material more than once for the purposes of obtainingacademic credit.5. Fabrication refers specifically to the falsification of data, information or citations in an academicexercise, typically an assignment. This includes false excuses for missing deadlines and false claimsto have submitted work. It may be specifically referred to as falsification.6. My completed assignment is submitted and checked for plagiarism through the use of plagiarismdetection software called Turnitin.Please note: Submitting work which is not your own and/or cheating in exams can be considered as fraud2 andhandled in accordance with the University of Northampton’s Academic Integrity and Misconduct Policy. Penaltiescan include:• Reduction in grade for assignment.• Grade for module reduced to AG [fail for academic misconduct] and right to repeat modulewithdrawn.• Termination from studies.Further information on plagiarism can be found in your Student Handbook, Section 10.2 If a student is suspected of commissioning (e.g. paying someone to write an assignment for them), this could beclassed as fraud under student disciplinary procedures, separate to academic misconduct procedures. If proven,the consequences would be severe, including removal from their course of study.Assessment Brief: LSBM306 – 2021-22 Page 7Appendix 3: Use of external editorial or proof-readingservicesThe University of Northampton’s Academic Integrity and Misconduct Policy (Sections 4.10 – 4.14)provides clear guidance on the use of proof-readers to check your work.What you need to know:1. You can ask your tutors or our Learning Enhancement and Employability (LEE) Team([email protected]) for advice and support on how to proof your work.2. Proof-readers should not make live changes to your work. They should only indicate wherepossible changes could be made.3. A proof-reader should not change the meaning of your work in any way.4. If a proof-reader’s comments or amendments do change the meaning of your work, this maybe deemed as academic misconduct.5. If you do use a proof-reader you must declare this clearly when you submit your work. Thedeclaration should be on the first page (cover page) of your assignment.Example declaration:“A proof-reader has helped me with this assignment. The proof-reader was myfriend/name of proof-reading service/a family member/other. I have kept a copy ofmy original work with comments from the proof-reader.”For more information please go to the policy itself, which is available in the Quality EnhancementManual on our website.Assessment Brief: LSBM306 – 2021-22 Page 8Appendix 4Extensions and Mitigating CircumstancesInformation on Extensions and Mitigating Circumstances can be found in the Student Handbook,Section 10.Applications for extensions and mitigating circumstances, with supporting evidence (such as medicalcertificates) should be made through the Student Self-service Portal (SSP).The University of Northampton’s Mitigating Circumstances Policy document can be accessed throughour Quality and Enhancement Manual: QEM Section 3: All Policies and Procedures.Word LimitsAll written assignments include clear guidance on the maximum amount that should be written in orderto address the requirements of the assessment task (a ‘word limit’).If the submission exceeds the word limit by more than 10%, the submission will only be marked up toand including the additional 10%. Anything over this will not be included in the final grade for theitem of assessment.Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limitrequirements.In-text citations, embedded quotations, and all headings and titles are included in the word limit.Where a submission is notably under the word limit, the full submission will be marked on the extent towhich the requirements of the assessment task have been met. Generally speaking, submissions underthe word limit fall short of the requirements of the assessment task.
