Page 26 of 33 CertHE ASSIGNMENT SPECIFICATIONSCHOOL OF HOSPITALITY & TOURISM MANAGEMENTStudent name:Student number:Programmes:Cert HE International Hotel ManagementModule:Operating Hotel FacilitiesModule Level (4, 5, 6):4Module code:BMIH4006Contribution to OverallModule Assessment(%):50%Lecturer:Ryan PetersKathryn RobertsInternal Verifier:Deborah JenkinsAssignmentTitle:Presentation: Staff Engagement Pitch(10 minutes)Assignment No:3 of 3Hand Out Date:w/c 20th September 2021Submission deadlines:Return date of provisionalmarks & written feedback:w/c 15th November202117th December 2021 Lecturer to indicate if a hard copy version of the assignment must be submitted. DO NOT put this form into Turnitin or it will match manysimilarities with other students’ submissions.NOXReferencing:In the main body of your submission you must give credit to authors on whose research your work is based. Append to yoursubmission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment(e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).Submission:All assignments must be submitted to Turnitin unless otherwise instructed by the Lecturer.Note: the Turnitin version is the primary submission and acts as a receipt for the student. Latesubmission of the electronic version of the assignment will result in a late penalty mark.Penalties for late submission: Up to ONE week late, maximum mark of 40%. Over one week late,Refer. Only the Extenuating Circumstances Panel may grant an extension.Date: Learning Outcomes tested (from module syllabus)• Understand the variety of different positions within facilities management and appreciate the importance of the workbased key skills within this area of hotel operation;• Develop knowledge of guest service skills and competencies appropriate to each departmental area of operation – andwhich meet organisation standards and requirements;• Understand issues relating to Facilities service delivery such as resource allocation, need for technical knowledge,industry standards, programme management, planning and organisation, management styles, health and safety. Page 27 of 33TASK DESCRIPTIONAssignment 3 (50%) – Your task is to create and prepare a pitch (10mins) that you will present tothe General Manager of Hotel Trinity, detailing your event design proposal for a Staff party.A hotel’s employees often are the first defence in the profitability game. A lack of engagement intheir respective roles or during guest interactions can lead to declining customer satisfaction, and inturn, decreasing profitability power. And in such a high-turnover industry as hospitality, successfullyengaging with and retaining team members can prove challenging. It is your task, as an Associateof Hotel Trinity, to convince the General Manager that employee engagement is critical in thesuccess of the hotel. You are therefore recommending to hold a staff engagement event / party.An opportunity to be creative – let’s see your ideas! What will the event design look like? Considercatering, content, entertainment, environment, production, programme / activities and theme. Createa presentation (PowerPoint) to pitch your event design idea to the General Manager. Considereffective pitching skills, like the Rule of 3, relating your ideas to business needs and usingpersuasiveness, and how you will incorporate these skills when pitching to the GM. Consider thedesign domain of the EMBOK model, when pitching your design, along with other sources ofliterature. Include theoretical evidence of the benefits of employee engagement. You must includeone engagement theoretical model to include and discuss within your pitch. Ensure your pitch iswell-paced and enjoyable.Your work must include referencing according to the Harvard standards (both in-text referencing onthe slides and a reference list provided at the end).Page 28 of 33GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS1.Research-informed LiteratureYour work must be informed and supported by scholarly material that is relevant to and focused on thetask(s) set. You should provide evidence that you have accessed a wide range of sources, which maybe academic, governmental and industrial; these sources may include academic journal articles,textbooks, current news articles, organisational documents, and websites. You should consider thecredibility of your sources; academic journals are normally highly credible sources while websites requirecareful consideration/selection and should be used sparingly. Any sources you use should be currentand up-to-date, mostly published within the last five years or so, though seminal/important works in thefield may be older. You must provide evidence of your research/own reading throughout your work,using in-text citations in the main body of your work and a reference list that is alphabetical at the endof your work. Please use the Harvard/APA referencing system.Specific to this assignment:You should show a wide level of reading from a variety of sources including textbooks, academic journalsand websites. You must reference academic sources for theory. You should also reference all picturesused in your presentation pitch. All referencing should follow the UWTSD Harvard Referencing Guide.Minimum of 12 references.2.Knowledge and Understanding of SubjectYour work must demonstrate the growing extent of your knowledge and understanding of concepts andunderlying principles associated with the subject area. Knowledge relates to the facts, information andskills you have acquired through your learning. You demonstrate your understanding by interpreting themeaning of the facts and information (knowledge). This means that you need to select and include inyour work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should beable to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/gradewill also depend upon the extent to which you demonstrate your knowledge and understanding; ideallyeach should be complete and detailed, with comprehensive coverage.Specific to this assignment:Make reference to relevant event theories/models, such as the EMBOK model. You do not need to explainthese in depth but introduce them briefly before analysing and applying specific domains / facets whereappropriate. Demonstrate a clear understanding of the importance of event design and employeeengagement.3.AnalysisYour work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example,to examine and break information down into parts, make inferences, compile, compare and contrastinformation. This means not just describing What! But also justifying: Why? How? When? Who? Where?At all times, you must provide justification for your arguments and judgements. Evidence that you havereflected upon the ideas of others within the subject area is crucial to you providing a reasoned andinformed debate within your work. Furthermore, you should provide evidence that you are able to makesound judgements and convincing arguments using data and concepts. Sound, valid conclusions arenecessary and must be derived from the content of your work. There should be no new informationPage 29 of 33presented within your conclusion. Where relevant, alternative solutions and recommendations may beproposed.Specific to this assignment: Make reference to an employee engagement model to support your debatein why staff engagement is important. Use data / concepts from the industry to inform your decisionsand support your work.4.Practical application and deploymentYou should be able to demonstrate how the subject-related concepts and ideas relate to real worldsituations or a particular context. How do they work in practice? You will deploy models, methods,techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans orsolutions to solve problems, some of which may be innovative and creative. This is likely to involve, forinstance, the use of real world examples and cases, the application of a model within an organisationand/or benchmarking one organisation against others based on stated criteria. You should showawareness of the limitations of concepts and theories when applied in particular contexts.Specific to this assignment: Your pitch decisions should be informed by data and theoretical evidence.Consider using examples from within the industry of engaged teams and the impact that has on thesuccess of a business (relating to business needs).5. Skills for professional practiceYour work must provide evidence of the attributes expected in professional practice. This includesdemonstrating your individual initiative and/or collaborative working. You should communicateeffectively in a suitable format, which may be written and/or oral, for example, essay, managementreport, presentation. Work should be coherent and well-structured in presentation and organisation.Specific to this assignment:The presentation should be visual, and the pitch should be convincing and effective. The pitch should havestrong content, clear direction, clarity, persuasiveness and be well-paced, enjoyable with a clearawareness of the audience (GM). Preparation and practice is key. Technical ability to deliver on MicrosoftTeams and accurate timing.Essential Resources:• Resources provided in module handbook, lecture notes, tutorial material and on MoodlePage 30 of 33ASSIGNMENT 3 MARKING CRITERIA AND FEEDBACKThis section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion areshown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areasthat would benefit from development/improvement. Common Assessment Criteria AppliedMarksavailableMarksawarded1. Research-informed LiteratureExtent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.202. Knowledge and Understanding of SubjectExtent of knowledge and understanding of concepts and underlying principles associated with the discipline.203. AnalysisAnalysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence204. Practical Application and DeploymentDeployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.205. Skills for Professional PracticeAttributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.20 Assignment Mark (Assessment marks are subject to ratification at the ExamBoard. These comments and marks are to give feedback on module work and are forguidance only until they are confirmed. )Late Submission Penalties (tick if appropriate)%Up to 1 week lateMax 40%Over 1 week late0% Page 31 of 33COMMON ASSESSMENT AND MARKING CRITERIA OUTRIGHT FAILUNSATISFACTORYSATISFACTORYGOODVERY GOODEXCELLENTEXCEPTIONALAssessment Criteria0-29%30-39%*40-49%50-59%60-69%70-79%80-100%1. Research-informedLiteratureExtent of researchand/or own reading,selection of crediblesources, applicationof appropriatereferencingconventionsLittle or noevidence of reading.Views and findingsunsupported andnon-authoritative.Referencingconventions largelyignored.Poor evidence ofreading and/or ofreliance oninappropriatesources, and/orindiscriminate useof sources.Referencingconventions usedinconsistently.References to alimited range ofmostly relevantsources. Someomissions andminor errors.Referencingconventions evidentthough not alwaysappliedconsistently.Inclusion of a rangeof researchinformed literature,including sourcesretrievedindependently.Referencingconventions mostlyconsistentlyapplied.Inclusion of a widerange of researchinformed literature,including sourcesretrievedindependently.Selection ofrelevant andcredible sources.Very good use ofreferencingconventions,consistentlyapplied.A comprehensiverange of researchinformed literatureembedded in thework. Excellentselection of relevantand crediblesources. High-levelreferencing skills,consistentlyapplied.Outstandingknowledge ofresearch-informedliteratureembedded in thework. Outstandingselection of relevantand crediblesources. High-levelreferencing skillsconsistently andprofessionallyapplied.2. Knowledge andUnderstanding ofSubjectExtent of knowledgeand understanding ofconcepts andunderlying principlesassociated with thediscipline.Major gaps inknowledge andunderstanding ofmaterial at thislevel. Substantialinaccuracies.Gaps in knowledge,with only superficialunderstanding.Some significantinaccuracies.Evidence of basicknowledge andunderstanding ofthe relevantconcepts andunderlyingprinciples.Knowledge isaccurate with agood understandingof the field of study.Knowledge isextensive. Exhibitsunderstanding ofthe breadth anddepth ofestablished views.Excellentknowledge andunderstanding ofthe main conceptsand key theories.Clear awareness ofchallenges toestablished viewsand the limitationsof the knowledgebase.Highly detailedknowledge andunderstanding ofthe maintheories/concepts,and a criticalawareness of theambiguities andlimitations ofknowledge.3. AnalysisAnalysis, evaluationand synthesis; logic,argument andjudgement; analyticalreflection;organisation of ideasand evidenceUnsubstantiatedgeneralisations,made without useof any credibleevidence. Lack oflogic, leading tounsupportable/missing conclusions.Lack of any attemptto analyse,synthesise orevaluate.Some evidence ofanalyticalintellectual skills,but for the mostpart descriptive.Ideas/findingssometimes illogicaland contradictory.Generalisedstatements madewith scantevidence.Conclusions lackrelevance.Evidence of somelogical, analyticalthinking and someattempts tosynthesise, albeitwith someweaknesses.Some evidence tosupport findings/views, but evidencenot consistentlyinterpreted.Some relevantconclusions andrecommendations,where relevantEvidence of somelogical, analyticalthinking andsynthesis. Cananalyse new and/orabstract data andsituations withoutguidance.An emergingawareness ofdifferent stancesand ability to useevidence to supportthe argument.Valid conclusionsandrecommendations,where relevantSound, logical,analytical thinking;synthesis andevaluation. Abilityto devise andsustain persuasivearguments, and toreview thereliability, validity &significance ofevidence. Ability tocommunicate ideasand evidenceaccurately andconvincingly.Sound, convincingconclusions /recommendations.Thoroughly logicalwork, supported byevaluated evidence.High qualityanalysis, developedindependently orthrough effectivecollaboration.Ability toinvestigatecontradictoryinformation andidentify reasons forcontradictions.Strong, persuasive,conclusions,justifiablerecommendations.Exceptional work;judiciously selectedand evaluatedevidence. Very highquality analysis,developedindependently orthrough effectivecollaboration.Ability toinvestigatecontradictoryinformation andidentify reasons forcontradictions.Highly persuasiveconclusions4. PracticalApplication andDeploymentEffective deploymentof appropriatemethods, materials,tools and techniques;extent of skilldemonstrated in theapplication ofconcepts to a varietyof processes and/orcontexts; formulationof innovative andcreative solutions tosolve problems.Limited or no use ofmethods, materials,tools and/ortechniques.Little or noappreciation of thecontext of theapplication.Rudimentaryapplication ofmethods, materials,tools and/ortechniques butwithoutconsideration andcompetence.Flawed appreciationof the context ofthe application.An adequateawareness andmostly appropriateapplication of wellestablishedmethods, materials,tools and/ortechniques.Basic appreciationof the context ofthe application.A good andappropriateapplication ofstandard methods,materials, toolsand/or techniques.Good appreciationof the context ofthe application,with some use ofexamples, whererelevant.A very goodapplication of arange of methods,materials, toolsand/or techniques.Very goodconsideration of thecontext of theapplication, withperceptive use ofexamples, whererelevant.Evidence of someinnovation andcreativity.An advancedapplication of arange of methods,materials, toolsand/or techniques.The context of theapplication is wellconsidered, withextensive use ofrelevant examples.Application anddeployment extendbeyond establishedconventions.Innovation andcreativity evidentthroughout.Outstanding levelsof application anddeployment skills.Assimilation anddevelopment ofcutting edgeprocesses andtechniques.5. Skills forProfessional PracticeDemonstratesattributes expected inprofessional practiceincluding: individualinitiative andcollaborative working;deployment ofappropriate media tocommunicate(including written andoral); clarity andeffectiveness inpresentation andorganisation.Communicationmedia isinappropriate ormisapplied.Little or noevidence ofautonomy in thecompletion of tasks.Work is poorlystructured and/orlargely incoherent.Media is poorlydesigned and/or notsuitable for theaudience.Poor independentor collaborativeinitiative.Work lacksstructure,organisation,and/or coherenceCan communicate ina suitable formatbut with some roomfor improvement.Can work as part ofa team, but withlimited involvementin group activities.Work lackscoherence in placesand could be betterstructured.Can communicateeffectively in asuitable format, butmay have minorerrors.Can work effectivelyas part of a team,with clearcontribution togroup activities.Mostly coherentwork and is in asuitable structure.Can communicatewell, confidentlyand consistently in asuitable format.Can work very wellas part of a team,with very goodcontribution togroup activities.Work is coherentand fluent and iswell structured andorganised.Can communicateprofessionally and,confidently in asuitable format.Can workprofessionallywithin a team,showing leadershipskills asappropriate,managing conflictand meetingobligations.Work is coherent,very fluent and ispresentedprofessionally.Can communicatewith anexceptionally highlevel ofprofessionalism.Can workexceptionally welland professionallywithin a team,showing advancedleadership skills.Work isexceptionallycoherent, veryfluent and ispresentedprofessionally. Page 32 of 33 Student Self Evaluation FormStudent name:Studentnumber:Programme:AssignmentTitle: Year ofprogrammeThis section repeats in brief the common assessment criteria detailed on previous pages. The extent to which theseare demonstrated by you determines your mark. Using these criteria, tick the box that best indicates the level ofachievement you feel you have achieved with regard to each of them. CommonAssessmentCriteria AppliedLevel of AchievementREFER3rd2:22:11st1stOUTRIGHT FAILUNSATISFACTORYSATISFACTORYGOODVERY GOODEXCELLENTEXCEPTIONAL1. ResearchinformedLiterature0-29%o30-39%o40-49%o50-59%o60-69%o70-79%o80-100%o2. Knowledge andUnderstanding ofSubject0-29%o30-39%o40-49%o50-59%o60-69%o70-79%o80-100%o3. Analysis0-29%o30-39%o40-49%o50-59%o60-69%o70-79%o80-100%o4. PracticalApplication andDeployment0-29%o30-39%o40-49%o50-59%o60-69%o70-79%o80-100%o5. Skills forProfessionalPractice0-29%o30-39%o40-49%o50-59%o60-69%o70-79%o80-100%o PLEASE COMMENT ON AREAS IN WHICH YOU FEELTHAT YOU HAVE PERFORMED WELLPLEASE COMMENT ON AREAS YOU FEEL THAT YOUNEED TO DEVELOP Student’s NameDateStudent’s Signature
