Part A: Developing a strategy to lead change (1,500 words – 40% of the marks)
Task 1 – Strategy Report Produce a 1,500 word report which completes sub-tasks a) and b) below:
a) Using appropriate tools, critically evaluate the operating environment of your chosen case study company and complete a strategic analysis.
b) Propose a strategic change management plan identifying your own leadership style.
Task 2 – Launch Materials (1,500 words equivalent – 40% of the marks)
a) Create Launch Materials (or similar intervention) to brief your “colleagues” about the Change Programme (including, for instance, project name, logo, tag line, information leaflets and PPT template slides as well as your supporting notes – see below) OR
b) Create Launch Webinar (or similar intervention) for the change programme (10 minutes including, for instance, project name, logo, tag line, PPT slides if applicable, and your audio narration, as well as your supporting notes – see below). OR
c) Design a teaching session on a specific Creativity and Innovation technique (10 minutes recorded session including lesson plan, materials and your audio narration as well as your supporting notes – see below) OR
d) Create two Short-term wins: based upon your analysis in Task 1, design and present two new innovative products, services and/or processes for your case study company (including , for instance, visuals, name, logo, tag line and information leaflets as well as your supporting notes – see below).
Part B: Personal and Professional Account (500 words – 10% of the marks)
Task 3:
Write a critical reflective personal and professional account, answering the following question: What skills and behaviours do I need to develop in order to creatively implement a programme of innovative change in a range of contemporary organisations?
