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Search engine industry Prepare a 3-4 page report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2001 and 2009. Recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures. You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. 6 peer reviewed sources needed

Search engine industry

Prepare a 3-4 page report that analyzes the search engine industry and Google’s competitive position in the industry.

Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2001 and 2009.

Recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures.

You should also provide a recommendation concerning any potential ethical lapses at the company.

Your recommendations should be specific and supported with facts from your analysis.

6 peer reviewed sources needed

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