You are required to present your evaluation of the digital marketing practices of a real company of your choice. You can choose any real company which is operating in any country, which is using digital marketing, and on which you can find relevant information in journal, magazine and newspaper articles. You need to answer all the following questions:
- Provide brief background information on the company (its industry, products, size, location, ) and describe the company’s target customers in terms of their characteristics and behaviour – 300 words at least
This section needs at least 2 headings to make the structure clear
Use figures or tables to show the product or service
Use figures or tables to show the target customers in terms of their characteristics and behaviour
- Describe the company’s digital marketing mix elements and explain why you think each element is appropriate or inappropriate to the company’s target customers – 1250 words at least
This section needs at least 4 headings to make the structure clear
- What are the most important lessons in the use of digital marketing from this case? – 200 words at least
This section needs at least 2 headings to make the structure clear
- Use Harvard Referencing System (guide available to download on Blackboard).
o You are required to cite and reference at least 8 journal articles/textbooks in English. o You are required to cite and reference the company’s website (English version if
available) and at least 5 relevant magazine/newspaper articles. If the magazine/newspaper names and article titles are not in English, each original name and title should be immediately followed by an English translation in brackets.
APA
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The post You are required to present your evaluation of the digital marketing practices of a real company of your choice. You can choose any real company which is operating in any country, which is using digital marketing, and on which you can find relevant information in journal, magazine and newspaper articles. You need to answer all the following questions: Provide brief background information on the company (its industry, products, size, location, ) and describe the company’s target customers in terms of their characteristics and behaviour – 300 words at least appeared first on Apax Researchers.
