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MKTG 450 Marketing & Management
Assignment 8.4 Designing a Customer Experience for Business Class Compose a white paper of at least four pages that addresses the following questions: What market trends have led to the business class segment? How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper. Where are points of failure that might impact service quality? What extended marketing mix decisions (related to People, Process, and the Physical Environment) are important for successful service delivery to the business class market? Include a title page with your name, course, assignment number, and title. Use current APA (Links to an external site.) in-text citations and include a reference page at the end. A minimum of 4 pages, double-spaced (not including the title or reference pages).
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