NAME: _____________Cece Tran ________________
Worksheet for Reading a Scholarly Article Exercise
INSTRUCTIONS:
Using the reading strategies you learned from Karen Rosenberg’s essay, “Reading Games,” and the instructor’s video of rhetorical elements/ situations in this week’s module, respond to each of the items below about the scholarly article you choose for your discipline project.
Enter your responses directly on this worksheet. Save the worksheet with the following file naming protocol: FirstName_LastNameArticle. Docx.
Upload your completed worksheet AND either a PDF of the article or a direct link to it. Your response is not complete until I can access both your worksheet and your article.
Part 1. Structure and findings of an article
Title of article:
Cancel, Postpone, or Reschedule: The Live Music Industry’s Response to Ticket Refunds During the COVID-19 Pandemic
Title of journal:
Journal of the Music &Entertainment Industry Educators Association
Author(s), their credentials, and university affiliations. If not listed in the article, research the author(s).
Philip C Rothschild, a university lecturer and an author of so many journal articles
Kendal A. Vowels. Missouri University lecturer
Connor L. Rothschild, Rice University
Date of publication (must have been published within the last two years in a peer-reviewed journal):
2020
What is the research question of this article? (copy and paste from the text)
How ticket refund policies were applied during the pandemic?
Does the article have an abstract? (Yes/No) If it does, copy and paste the abstract in the space below:
Yes
The impact COVID-19 has had on the live music industry has been well documented. An unprecedented number of events have been canceled, postponed, or rescheduled. While ticket refund policies under normal circumstances are familiar, this paper addresses how ticket refund policies were applied during the pandemic. After a discussion of the economic impact of the pandemic on the live music industry, this paper provides a chronology of significant cancellations and offers a qualitative analysis and visual representation of the 261 major music events affected by the pandemic as reported by Billboard. 1 The paper then extends upon the existing Billboard data by leveraging modern technological tools to make this data more complete and publicly available for research purposes. Following is an outline of the ticket refund policies of major promoters, independent promoters, and festival promoters and a review of some of the alternatives and incentives offered to ticket holders. The paper concludes with a summary of some of the legal and reputational ramifications faced by promoters and discusses questions for further research.
7. How does the introduction situate the reader to the main idea in the article. (As in the video, read the introduction based on the Funnel Model and analyze the approach taken by the authors)
The introduction gives enough background about the article to help understand the changes occasioned by COVID-19.
8. Does the article use section headings? (Yes/No). If the article uses headings, list them in the space below. How do these headings help you understand the content of this article?
Yes
The Impact of COVID-19 on Live Music
Major and results
Ticket refund
9. In the space next, summarize the findings the article presents very briefly. This is not necessarily a thesis statement, but the findings usually take a stand on what the study found by researching to answer the research question.
The paper investigates the fate of live music industry beyond the COVID-19 pandemic period. The article provides a chronological account of the deteriorating state of the live music industry. The article shows that many tickets refunds will be witnessed during this period of COVID-19. The study shows the need of supporting live music industry by requesting virtual online TVs.
Part II. Rhetorical analysis (rhetorical reading of the article)
Find the rhetorical elements below from your scholarly article and summarize or copy and paste them below.
Exigence
(A gap the article is trying to fill)
The paper then extends upon the existing Billboard data by leveraging modern technological tools to make this data more complete and publicly available for research purposes. The paper provides legal and reputational challenges that threaten to research on the paper.
Purpose
To address how ticket refund policies were applied during the COVID-19 period
Thesis
(A new offering/ knowledge/information/solution that solves the exigence)
The aim of the article is to review how ticket refund policies were being applied during the Corona virus.
Relevance( In this section, mention the primary and secondary audience)
The article is important to live music, industry, and musicians’ stakeholders. Brand managers of live music performers are sidelined from the main stakeholders because they provide skewed feedback. Stakeholders aim to use technology to help them become competitive.
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