Tea Company Questions
1. As of May 2018, what challenges had ZT faced in recent years?
2. Analyze the macro environment and industry competition conditions that ZT faced. Identify the
key external factors that affected ZT’s strategic decision.
3. Draw the value chain of ZT, analyze the advantages and disadvantages of basic activities and
supporting activities, and offer your suggestions for improvements based on the disadvantages.
4. If you were Tang Xianhong, Chairman of ZT, which competitive strategy would you choose?
Why? Create an implementation plan to carry out your strategic decision.
APA
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