METHODOLOGY
This section should present and justify the different components of your research design. Justification of the choices made is particularly important. The reader should clearly understand how the study design was chosen and developed to achieve the research aim and objectives.
In this section you should therefore refer to:
Research philosophy: Interpretivism (500 words)
This section should ONLY discuss the interpretivist approach to research, and show an in-depth
understanding of this approach. This section can also discuss why this philosophy is the best
option above other philosophies. Justify using academic references
Qualitative Research Design (600 words)
this section should ONLY discuss qualitative methods of research with references.
-why is qualitative methods being chosen?
-what does qualitative methods bring to the study?
-why is qualitative methods better than quantitative methods for this study?
-this section has to specifically mention how this connects to the research aim Research
approach and strategy- Qualitative research approach/Inductive reasoning
-Justify using academic references
Methods of data collection and analysis
You should describe how the research was conducted, including the details of what methods of data collection and analysis you used. This should include details on:
Sampling strategy: (200 words)
selection criteria; recruitment strategy as relevant
Data Collection Technique: (600 words)
How data was collected: e.g. interview procedures/ questionnaire design and administration;
secondary data collection methods
Data Analysis Technique: (500 words)
How primary/secondary data was analysed
Research Design Reliability: (200 words)
Discuss how you ensured validity and reliability of your research design (as relevant);
Procedure: (500 words)
provide a clear account of how the study was conducted to allow for evaluation
Ethics: (300 words)
discuss how you have taken into consideration relevant research Ethics issues including
academic references
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