BA 2010 Online
Management Strategy Assessment
Chapters 16-18
Directions:
Download the Module 6 Exercises Template in the Module Assignments Area.
Type your name in the cover sheet.
Type the date submitted (example: August 1, 2017).
For each heading (example: Performance Measures) there is a sentence in the Module 6 Exercises Template to prompt you. Type directly over that sentence to follow the formatting.
Your paper should follow APA format, and should be in your own words. Any content you take from a source must be inside quotation marks and must be cited in-text (author, date).
In APA formatting, you are not permitted to use “I.” Instead, you must be an independent researcher. Say, “the organization” or “the salesperson,” not “I would.”
You should list the references you used to develop your paper.
Link to APA resources: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
The Management Strategy Assessment questions begin on the following page.
Student Exercises:
Complete the following question(s) and type your answers into the Module 6 Exercises Template in the Module Assignments Area.
Performance Measures
Suppose a company at which executives were rewarded for meeting performance targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct to performance targets/control system. How would you expect executives’ performance to change in response to the new control system? How would you expect the company’s performance to change? Use chapter concepts and terms to defend your position. Answer in 10-15 sentences. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.
Market Controls
Google offers Google Apps, such as Gmail, Google Calendar, and Docs & Spreadsheets as collaboration tools for employees. Describe how the company could use market controls to determine whether Google employees use these software programs or competing software (e.g., Word and Excel). Use chapter concepts and terms to defend your position. Answer in 7-10 sentences. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.
Organizing for Innovation
Research a company that you believe is an innovator. Evaluate that company based on the following (a) how the organization solves problems, (b) its openness to external knowledge outside of the organization, (c) how it shares knowledge within its organization, and (d) how it experiments continuously. Use chapter concepts and terms to defend your position. Answer in 10-15 sentences. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.
Technological Leadership
Why would a company choose to follow rather than lead technological innovations? Is the potential advantage of technological leadership greater when innovations are occurring rapidly, or is it better in this case to follow? Give an example of a company that failed because it did not adopt new technologies. Use chapter concepts and terms to defend your position. Answer in 7-10 sentences. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.
BA 2010 Principles of Management 3
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